Strategy

Varsity Jackets Are Timeless Fashion

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Highly customizable, this nostalgic piece of outerwear is having a moment.

5 Promo Pin Sales Hacks: How to Exceed Expectations, Every Time

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Lapel pins are an extremely popular product category.  While this means pins are...

7 Simple Steps to Start (or Boost!) Your Sustainability Efforts (Product Summit: Sustainability Recap)

Sustainability is now a mainstream...

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6 Tips For Social Media Accessibility

Consider using captions in videos and alt ...

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New York Giants Work With Marvel for Comic Giveaway

Planned for the Oct. 24 game against the P...

Q&A: Boost Your Immune System

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A holistic doctor has recommendations for protecting your health during the pandemic an...

Dynamic Markers & Highlighters

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Whether they emphasize information in textbooks or draw attention to important data in ...

Olympians Showcase Epic ‘Swag Bags’

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U.S. Olympians received a haul of branded merchandise that they showcased on TikTok to ...

Tech Trends: 5 Popular Product Features You Need to Know

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If one promo category increased in popularity last year, it's tech.  With end-users...

Why Digital Is Sustainability’s Next Frontier

Several apparel brands are using QR codes ...

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This Week’s New Suppliers: Conversation Starters

Discover creative products from new ASI su...

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Video Chat Proficiency Is Top Job Skill

Hiring managers are looking for candidates...

Promotions Planner: Looking Ahead to Fall

Start presenting ideas to clients for proj...

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Smart Sports Uniforms

As teams return to the field and court, th...

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Infographic: Pastels Trend Alert

Soothing tones are just the thing to reass...

Q&A: Sustainable Wristbands Build Following

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Jason Kuipers, founder of ZOX, describes his products as “little hugs for your wrists.”...

Milwaukee’s 50-Year Championship Drought Fuels Merch

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The Bucks’ historic playoff run has fans clamoring for merch and products to remember t...

Make the Sale: Sustainable Activewear

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Consumers care about how their clothing is made. While in the past sustainability or...

New Equipment, Supplies for Apparel Decorators

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Explore technology advancements from industry companies.

Top Your Summer Sales With Premium Tanks

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The summer sales season is officially back and better than ever. After a long year of...

The Cozy Edit: How to Sell Loungewear Blanks Ready to be Branded

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Before 2020, loungewear was for just that: lounging. As long as items were...