Strategy

4 Ways to Reinvent Your Business

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A step-by-step guide for adapting to the new normal.

Sweater Vests Make a Comeback

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The sleeveless style offers a mix of comfort and dressiness that’s appealing as people ...

Barbecue & Tailgate Essentials

While virus concerns persist, people will ...

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Keep Your Company Ahead of the Curve

The businesses best able to weather change...

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PromoKitchen Announces Winners of Tee Hamilton Creative Scholarship

The program was established in memory of t...

22 Fast Rules for Being a Better Boss of You

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The golden rule: Call it what you want: personal productivity,...

Nominate Now for the Counselor Promotional Campaign Awards

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Help us honor the most creative and effective uses of promo.

Podcast: Sales Training - What Sueded Fabric Is & How to Sell It

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Pop quiz: Do you know what sueded fabric is? While it sometimes might feel like...

Podcast: Spring & Summer Wearables - How to Decorate Top Products

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The weather is getting warmer, so now's the time to start thinking about summer promo...

Reinvention Songs: Inspiring Tales from the Pandemic

Resourceful promo products companies adapt...

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Splashy Towels

Whether at the beach, pool or golf course,...

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Sticker Sheets Present Promo Upsell Opportunity

Millennials in particular love custom stic...

Q&A: Press Release Writing Basics

When your company does something noteworth...

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Full-Color Drinkware: How to Sell Beyond Basic Beverage Glasses

Promotional drinkware just got a...

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Infographic: What to Do When an Order Goes Wrong

You can still make the best of a bad situa...

Versatile Bandannas & Neck Gaiters

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They became ubiquitous during COVID, but they have lots of other uses.

Sales Reps Eager to Resume In-Person Selling

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Even as salespeople grow more comfortable with virtual selling, many reps long to escap...

Refined Executive Pens

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They’re status symbols, fashion accessories and awards for service or merit.

Case Study: Promo Items Offer COVID Relief

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A Kentucky bank helped struggling community organizations with sales of gift sets.

Joe’s Picks: PPE & Drinkware

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Check out the latest in these two high-demand product categories.

6 Digital Marketing Ideas for Shoestring Budgets

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Consider these strategies to increase your brand reach online.