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Strategy
Zagwear Fulfills Coors Light ‘Case of the Mondays’ Merch Ahead of Super Bowl
StrategyThe merch collection included a viral face roller made from an actual Coors Light can a...
The Exit Strategy Blueprint: Maximizing How Much Your Business Sells For
StrategyUse this practical advice to increase your company’s market value and secure a lucrativ...
Promotional ‘Ted Lasso’ Card From 2014 Kit Sells for Thousands at Auction
The story underscores how print products c...
Stylish & Sustainable: Upcycling, Recycling and Other Techniques on the Cutting Edge of Fashion
Designers – in promo and beyond – are cele...
Classic Categories Dominate ESP Searches in 2024
The industry’s staple products ended up on...
Case Study: How Promo Products Help a School District Printer Thrive
StrategyPromo has become a six-figure source of revenue for Deer Valley Unified School District...
Decorating Roundup: Epson Announces First Direct-to-Film Printer
StrategyAlso, International Coatings releases a reformulated Legacy White, and Stahls’ offers i...
To Dye For: Why Custom Colors Are Trending in Apparel
StrategyThe uniqueness of garment dye and effects like mineral washes make custom colors an ent...
Moving Fast Into 2025: A Message From Tim Andrews
StrategyLast year underscored the power of promo, and there’s more to come this year.
Case Study: ‘Lighting the Beam’ for the Sacramento Kings With Custom Merch
Promo pro Harry Ein created a built-from-s...
ASI Orlando 2025: Product Showcase Winners
As suppliers unveiled new products at ASI ...
PPAI Expo Conference Day Focuses on Embracing Change & Making Connections
Keynoter Tiffani Bova, a former Salesforce...
‘Accidental Creative’ Author Shares Strategies for On-Demand Brilliance at skucon 2025
Todd Henry and other speakers at the daylo...
Top Apparel Trends for 2025
Here’s your look at this year’s leading st...
Decorating Roundup: Roland DGA Launches Direct-to-Film Printer
Also, Ninja Transfers offers Easy Peel DTF...
ASI Orlando 2025: Top Hard Goods Trends
StrategyThe show offered plenty of ideas and inspiration across categories like drinkware, writ...
ASI Orlando 2025: 10 Apparel & Headwear Trends From the Show Floor
StrategyPromo’s first big trade show of the year was replete with new products and emerging tre...
Sponsored Content
Bolder, Brighter, Better: How To Improve Your Inkjet Printing With JETbright
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How To Make the Sale for American-Made Blankets
Crafted with comfort and style, U.S.-made blankets from American Blankets by...
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3 Situations When You Should Sell Imported Products
To import or not to import - that is the question. While tariffs may have made...
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2025 Premium Gift Guide: Sell High-End Headwear To Win Holiday Sales
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ASI Orlando 2025: The Value in Print for Promo Distributors
StrategyAdding print can help promo distributors reach more customers and become full-service p...
ASI Orlando 2025: Flash Polls Reveal Sales Optimism & Tariff Concerns
StrategyThe polling occurred during an Education Day Wrap-Up event that also featured show spea...
ASI Orlando 2025: How To ‘Flex’ Your Sales Style
StrategyMimi Brown of AMP Up Success discussed how identifying personality traits can help dist...
ASI Orlando 2025: Master ChatGPT To Help Drive ‘Social Sales’ Efforts
StrategyDigital marketing expert Janet E. Johnson delivered an insightful primer on how to leve...