Strategy

Case Study: Meryl Katlin Finds Sweet Spot Where Print Meets Promo

Strategy

A graphic designer by trade, Katlin has been selling promotional products since the ’90s.

Letter From ASI President & CEO Tim Andrews: How We’re Helping You Navigate Tariffs

Strategy

During this difficult time, ASI is committed to strengthening industry trust and ensuri...

Nominate Now for the 2025 Counselor Promotional Campaign Awards

Help us honor the most creative and effect...

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The Exit Strategy Blueprint: How To Avoid Seller’s Remorse

It’s natural to have regrets after you sel...

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‘Made in Canada’ ESP Searches Surge as Trade Uncertainty Continues

New data from ASI Research indicates that,...

Top 10 ESP Searches: Warm Weather Staples Climb Q1 Rankings

Strategy

The latest ESP data from ASI Research also highlights shifting trends, from retro style...

The Next 5 Years: How Promo Companies Can Thrive in the 2020s

Strategy

So much has happened in the 2020s. No matter what comes next, here's how promo companie...

The Next 5 Years: Embrace Transformation Through Adaptability

Strategy

Embracing transformation and continuously improving are essential for thriving in an ev...

The Next 5 Years: Tap Into the Limitless Possibilities of Automation

Strategy

The possibilities are boundless for what some believe is the next industrial revolution.

The Next 5 Years: Expand Your Reach by Going Global

The largest U.S. distributors are meeting ...

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The Next 5 Years: Leverage the Power of Choice with Personalization

Promo companies are leaning into extra cus...

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The Next 5 Years: Meet the Growing Needs of Your People

After a profound shift in the world of wor...

Q&A: How To Build Strong Client Relationships

A Counselor Award-winning distributor and ...

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How the Print Industry Is Reacting to Tariffs

Though not as severely impacted as the pro...

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Why Bands Should Take Their Merch Beyond T-Shirts & Posters

Bon Iver’s gigantic campaign for its new a...

Big Markets 2025: Education

Strategy

Increased competition for students is causing schools to market themselves more aggress...

Big Markets 2025: Healthcare

Strategy

Adoption of tech and greater need for care is driving growth in this stalwart sector.

Big Markets 2025: Automotive

Strategy

This sector’s postpandemic rebound has given way to a new set of concerns.

Big Markets 2025: Consumer Products

Strategy

There are plenty of sizzling microtrends and new products to promote in this shifting m...

Big Markets 2025: Associations & Clubs

Strategy

The desire to reconnect is pushing this market higher and higher.

5 Tips for Launching an Apparel Line

Strategy

Jeremy Picker and the team at AMB3R created a Colorado-themed apparel line as part of a...