Strategy

Move Beyond Stitch Count With These Embroidery Pricing Strategies

Strategy

Decorators should sell the perceived value of their premium embroidery services.

8 Reasons You Don’t Want To Miss PRINTING United Expo This Year

Strategy

The show, set for Oct. 22 to 24 in Orlando, FL, features a slew of educational and netw...

How Promo Products Helped Save a Texas Print Brokerage

Having a diversified business has helped C...

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Texas Decorator Explores the Power of Print & Promo

C.C. Creations proves why being a true one...

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Decorating Roundup: Stahls’ Unveils Liquid 3D Emblem Technology

Also, Roland DG wrapped a digital grand pi...

How Print on Demand Is Reshaping Promo

Strategy

The decoration industry is embracing the tech-fueled, just-in-time order and fulfillmen...

More Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update

Strategy

The restaurant chain wanted to bring its logo into the 21st century. It ended up creati...

Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More

Strategy

From Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print ...

Apparel Suppliers Broaden Supply Chains Amid Tariff Concerns

Strategy

Executives say they’re diversifying their sourcing to help mitigate the impact of the T...

3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout

Using print, promo and more, distributors ...

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Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin

What started as an ejection- and suspensio...

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Art in the Age of Algorithms: The Promise & Pitfalls of AI Design

Though fewer than a quarter of promo pros ...

ASI Summer Internship Program Helped iPROMOTEu Affiliate Train 2 Interns

Branding Touchpoint enrolled both its inte...

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Stahls’ MLB All-Star Weekend Experience Shows Power of Print on Demand

Stahls’ partnered with Fanatics and the At...

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Infographic: Monitoring the Supply Chain in Canadian Promo

State of the Industry data from ASI Resear...

From Ink to Impact: Why Epic Promotions Pivoted From Print to Promo

Strategy

The Warwick, RI-based distributor has found success by leveraging its long-standing cli...

Product Spotlight: Discover Popular Back-To-School Promos

Strategy

Class is in session! It's time to make the grade with education clients by selling ...

Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths

Strategy

The co-branded line of belts and boots, which sold out quickly, is a fun spin on using ...

ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”

Strategy

After a challenging first half of the year, eager attendees and exhibitors at the indus...

Everen Brown Reflects on 50 Years in Promo (With More To Come)

Strategy

The distributor looks back on a career that started when he was just 13 and success tha...

Decorating Roundup: Inkcups Updates Helix ONE Direct-to-Object Printer

Strategy

Plus, Stahls’ has released its latest fanwear guide, and Roland DGA has upgraded one of...