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Strategy
Case Study: How Promo Products Help a School District Printer Thrive
StrategyPromo has become a six-figure source of revenue for Deer Valley Unified School District...
Decorating Roundup: Epson Announces First Direct-to-Film Printer
StrategyAlso, International Coatings releases a reformulated Legacy White, and Stahls’ offers i...
To Dye For: Why Custom Colors Are Trending in Apparel
The uniqueness of garment dye and effects ...
Moving Fast Into 2025: A Message From Tim Andrews
Last year underscored the power of promo, ...
Case Study: ‘Lighting the Beam’ for the Sacramento Kings With Custom Merch
Promo pro Harry Ein created a built-from-s...
ASI Orlando 2025: Product Showcase Winners
StrategyAs suppliers unveiled new products at ASI Orlando to kick off 2025, distributors had th...
PPAI Expo Conference Day Focuses on Embracing Change & Making Connections
StrategyKeynoter Tiffani Bova, a former Salesforce executive, explained why a laser focus on cu...
‘Accidental Creative’ Author Shares Strategies for On-Demand Brilliance at skucon 2025
StrategyTodd Henry and other speakers at the daylong promo conference in Las Vegas also focused...
Top Apparel Trends for 2025
StrategyHere’s your look at this year’s leading styles across five of the most popular apparel ...
Decorating Roundup: Roland DGA Launches Direct-to-Film Printer
Also, Ninja Transfers offers Easy Peel DTF...
ASI Orlando 2025: Top Hard Goods Trends
The show offered plenty of ideas and inspi...
ASI Orlando 2025: 10 Apparel & Headwear Trends From the Show Floor
Promo’s first big trade show of the year w...
ASI Orlando 2025: The Value in Print for Promo Distributors
Adding print can help promo distributors r...
ASI Orlando 2025: Flash Polls Reveal Sales Optimism & Tariff Concerns
The polling occurred during an Education D...
ASI Orlando 2025: How To ‘Flex’ Your Sales Style
Mimi Brown of AMP Up Success discussed how...
ASI Orlando 2025: Master ChatGPT To Help Drive ‘Social Sales’ Efforts
StrategyDigital marketing expert Janet E. Johnson delivered an insightful primer on how to leve...
ASI Orlando 2025: Become a Pro at ‘Non-Cringey’ Self-Promotion
StrategySameena Safdar, CEO of Amplify Your Voice, provided attendees of this Education Day ses...
Sponsored Content
These Common Business Needs Will Open the Door to Add-on Sales
Expand your product offerings through the art of add-on sales . By...
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Don’t Risk It: Essential Product Features for Event Sales
It's true what they say: you get what you pay for . Don't risk your clients'...
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Now Available: WishBook Holiday Gift Guide
Now's the time to secure end-of-year sales. Make sure you're prepared with popular...
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Get To Know Givee Select: How This Free Online Storefront Platform Can Revolutionize Your Business
Grow your business faster than ever with Givee Select from PCNA (asi/66887). This...
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The EcoVadis Effect: How It’s Driving Sustainability in Supply Chains
StrategyThe platform has been growing into a standard and in-demand assessment tool for the pro...
ASI Orlando 2025: Stephanie Stuckey Delights & Inspires in Moving Keynote
StrategyThe former trial lawyer’s story of how she bought back her family’s business, saved it ...
Top 10 of 2024: Print Stories
StrategyThe “print industry” covers a lot of ground. Here are some of the biggest stories from ...
The Exit Strategy Blueprint: 9 Steps to a Successful Sale
StrategyExiting a business requires meticulous planning, considering both financial and emotion...