Strategy

Promotional ‘Ted Lasso’ Card From 2014 Kit Sells for Thousands at Auction

Strategy

The story underscores how print products complement other promotional products – and ca...

Stylish & Sustainable: Upcycling, Recycling and Other Techniques on the Cutting Edge of Fashion

Strategy

Designers – in promo and beyond – are celebrating the joyful side of sustainable apparel.

Classic Categories Dominate ESP Searches in 2024

The industry’s staple products ended up on...

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Case Study: How Promo Products Help a School District Printer Thrive

Promo has become a six-figure source of re...

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Decorating Roundup: Epson Announces First Direct-to-Film Printer

Also, International Coatings releases a re...

To Dye For: Why Custom Colors Are Trending in Apparel

Strategy

The uniqueness of garment dye and effects like mineral washes make custom colors an ent...

Moving Fast Into 2025: A Message From Tim Andrews

Strategy

Last year underscored the power of promo, and there’s more to come this year.

Case Study: ‘Lighting the Beam’ for the Sacramento Kings With Custom Merch

Strategy

Promo pro Harry Ein created a built-from-scratch light-up replica of the NBA team’s are...

ASI Orlando 2025: Product Showcase Winners

Strategy

As suppliers unveiled new products at ASI Orlando to kick off 2025, distributors had th...

PPAI Expo Conference Day Focuses on Embracing Change & Making Connections

Keynoter Tiffani Bova, a former Salesforce...

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‘Accidental Creative’ Author Shares Strategies for On-Demand Brilliance at skucon 2025

Todd Henry and other speakers at the daylo...

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Top Apparel Trends for 2025

Here’s your look at this year’s leading st...

Decorating Roundup: Roland DGA Launches Direct-to-Film Printer

Also, Ninja Transfers offers Easy Peel DTF...

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ASI Orlando 2025: Top Hard Goods Trends

The show offered plenty of ideas and inspi...

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ASI Orlando 2025: 10 Apparel & Headwear Trends From the Show Floor

Promo’s first big trade show of the year w...

ASI Orlando 2025: The Value in Print for Promo Distributors

Strategy

Adding print can help promo distributors reach more customers and become full-service p...

ASI Orlando 2025: Flash Polls Reveal Sales Optimism & Tariff Concerns

Strategy

The polling occurred during an Education Day Wrap-Up event that also featured show spea...

ASI Orlando 2025: How To ‘Flex’ Your Sales Style

Strategy

Mimi Brown of AMP Up Success discussed how identifying personality traits can help dist...

ASI Orlando 2025: Master ChatGPT To Help Drive ‘Social Sales’ Efforts

Strategy

Digital marketing expert Janet E. Johnson delivered an insightful primer on how to leve...

ASI Orlando 2025: Become a Pro at ‘Non-Cringey’ Self-Promotion

Strategy

Sameena Safdar, CEO of Amplify Your Voice, provided attendees of this Education Day ses...

The EcoVadis Effect: How It’s Driving Sustainability in Supply Chains

Strategy

The platform has been growing into a standard and in-demand assessment tool for the pro...