Strategy

I Was One of Many ‘Helens’ at Annual Roper Romp

Strategy

Paying homage to a beloved character from ’70s-era sitcom “Three’s Company,” the event ...

6 Tips To Beat the Social Media Algorithm

Strategy

Try these strategies to enhance your marketing efforts and build engagement with prospe...

How To Screen Print With Only a Heat Press: New Inktra® Screen Printed Transfers

Learn how you can screen print with just...

---

Holiday Outlook: Global Promo Suppliers Talk Q4 Trends, Challenges & Sales Expectations

Moderated by ASI’s Michele Bell, this Prom...

---

Breaking Point: Why Rebates Are Tearing Apart Distributors and Suppliers

Price breaks should be a great way for sup...

Premium Headwear Decoration Your Clients Didn’t Know They Could Afford … Until Now

Strategy

If you think that premium decoration has to mean high prices, think again! The  Quick...

Sustainable Showcase: 10 Unique Planet-Friendly Products

Strategy

Refresh your sustainable product recommendations with trendy and unexpected promos...

The Latest Trend in Casual Fashion? Boxers for Women

Strategy

Celebs like Kristen Stewart and Kendall Jenner have been spotted wearing boxer shorts a...

Plan Now for the New Year: How Custom, Full-Color Calendars Bring 365 Days of Impressions

Strategy

Mark your calendars — it's time to start talking to clients about their marketing...

6 Steps to a High-Performance Email Marketing Strategy

Build engagement with strong subject lines...

---

PRINTING United Expo 2024: Panelists Detail How To Be Successful in Both Print & Promo

The session featured four print brokers wh...

---

2024 Gift Guide

After a slow start to the year, it’s time ...

PRINTING United Expo 2024: Mastering the Efficiencies of Direct Mail

Panelists at PRINTING United Expo laid out...

---

PRINTING United Expo: The Promotional Products Opportunity for Printers

ASI’s Michele Bell and Nate Kucsma explain...

---

PRINTING United Expo 2024: Trends in Drinkware Products & Decoration Techniques

Advancements in UV printing, allover print...

Infographic: Supply Chain Concerns in Canada

Strategy

State of the Industry research for Canadian promo shows that supply chain-induced uneas...

PRINTING United Expo 2024: 3 Apparel Trends From the Show Floor

Strategy

Colorful tees, bold neutrals, digital print and pre-treated convenience were all in play.

PRINTING United Expo 2024: Maintaining Margins With Print-On-Demand

Strategy

As print-on-demand orders become more common, decorators and distributors are finding t...

Take Advantage of the ‘Tenniscore’ Trend

Strategy

Sports and luxury go hand in hand with this winning aesthetic.

Decorating Roundup: Epson Introduces UV Flatbed Desktop Printer

Strategy

Also, Roland DGA technology is allowing for onsite apparel personalization at the US Op...

Weezer’s Fun Sweater Sleeve Box Set Packaging Has Powerful Takeaways for Print & Promo Pros

Strategy

To celebrate the 30th anniversary of its famous “Blue Album,” the legendary alternative...