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Strategy
How To Sublimate the Top of a Bucket Hat
StrategyAngie Meese of That Shirt Shack explains how she engineered a special ABS plastic proto...
My Favorite Merch: Nenette Gray, Lemonade Creative Marketing
StrategyIndustry distributors share the promo products that they love the most.
How Distributors Are Winning Sales Despite International Tourism Slowdown
Shifting travel patterns (including a rise...
3 Goals for Distributors’ First 3 Months
In this course on the ASI Learning Network...
The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection
Apparel decorators produced a creative col...
Creativity & Storytelling Highlighted at PPAI Expo 2026
StrategyAbigail Posner, former director of creative works at Google, encouraged the audience to...
From RFPs to SOWs: How Distributors Are Solving the Toughest Client Requirements
StrategyComplex requirements from potential clients have compelled distributors to devote more ...
Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo
StrategyA majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey...
ASI Orlando 2026: A Wrap-Up of the 3-Day Event
StrategyThe industry’s first show of the year featured two days of exhibits, a full slate of pr...
How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats
After the Green Bay Packers’ legal team ni...
ASI Orlando 2026: Full Recap of the Show
The first promo trade show of the year off...
ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote
The chief marketing officer of the Atlanta...
Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections
Team USA will look their best in Milan wit...
ASI Orlando 2026: Build a Trusted Printer Network
A panel of three print/promo distributors ...
ASI Orlando 2026: Close More Sales by Finding the Real Decision-Maker
Jason McCracken of Counselor Top 40 distri...
ASI Orlando 2026: Driving Sales Success With Strong Supplier-Distributor Relationships
StrategyKatie Kailik, director of sales at Peerless Umbrella, shared how she learned to shift t...
ASI Orlando 2026: Demystifying AI To Win Clients & Stand Out as a Distributor
StrategySterling McKinley of Clarity AI Solutions, shared concrete ways that using AI can give ...
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ASI Orlando 2026: Distributors Project Overwhelming Sales Optimism for 2026
StrategyAs Education Day concluded, flash polling revealed that more than 90% of distributors a...
ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’
StrategyMarketing is more than a single slogan these days; it’s different but related stories t...
Best in Branding: Cheers to a Year of Fun & Festive Merch
StrategyFrom classy convenience-store replicas to cutesy coffee merch, brands did not disappoin...
The 3 Types of Supplier Reps (and Why One Gets Nearly All Our Business)
StrategyReliability is the real currency when it comes to supplier-distributor relationships in...