Strategy

#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)

Strategy

Over the last 70 years, our magazine has done more than its share of prognosticating ...

Attendees Come for Art, Stay for Promo at Atlanta Dogwood Festival

Strategy

At one of the largest arts festivals in the country, many eschewed fine-art purchases f...

#Counselor70: The 70 Events That Rocked the Promo Products Industry

From inventions to revolutions, these are ...

---

Goodbye Greenwashing: How To Back Up Sustainability Claims With Product Certification

There's no shortage of  sustainability...

---

5 Fun & Popular Merch Items From the 2024 Masters

Official swag from golf’s first major tour...

An Inside Look at Top Promo Markets

Strategy

Strategies, products and intel to successfully target evolving verticals.

Big Markets 2024: Technology

Strategy

Ignore the short-term pain in this field and focus on the long-term gains.

Big Markets 2024: Manufacturing

Strategy

Strength in this market has some surprising new benefits for distributors.

Big Markets 2024: Political

Strategy

An election year and numerous hot-button issues are a boon to sales opportunities.

Big Markets 2024: Travel & Hospitality

A market that suffered the biggest financi...

---

Big Markets 2024: Professional Services

Where growth and innovation are occurring,...

---

Trendspotting: 3 Takeaways From Coachella Merch

With Friday’s kickoff looming, here’s how ...

4 Ways To Leverage Corporate Intelligence

It’s a tried and proven strategy implement...

---

Party Like It’s 3099 With Sustainable Promo

Suppliers and distributors weigh in on eco...

---

Promotions Planner: Sweet Summer Sales

Start presenting your clients with ideas f...

‘Quiet Outdoors’ Aesthetic Has Loud Promo Potential

Strategy

This minimalistic trend sweeps generational lines by adding versatility, longevity and ...

Transform Branded Apparel With the Branding Success Guide

Web Exclusive

Elevate your branded apparel with our latest trend guide - now available for...

Leopard Print Is Back on the Prowl

Strategy

The pattern has re-emerged as a popular consumer trend thanks to TikTok, runway looks a...

Lululemon Develops ‘Enzymatically Recycled Polyester’ Jacket

Strategy

Plus, a running shoe company shows off 3D-printed, compostable footwear, and IKEA turne...

How To Sell Solutions: Expert Talking Points for 2024

Strategy

It's time to elevate your sales skills. Learn how to educate clients on why you're...

Sherwin-Williams Celebrates Least-Loved Color With Custom Apparel

Strategy

With the help of fashion designer Dapper Dan, the paint company is looking to populariz...