Strategy

Food Brands Hope Customers Will Eat Up Promo

Strategy

Cereal-themed sneakers, March Madness advent-style calendars and cheesy hair dye are am...

Your Path to Increased Profit: Marketing Is an Investment, Not an Expense

Strategy

Instead of randomly spending, create a strategic plan with specific goals in mind.

Zagwear Designs ‘Emotional Support Ketchup Bottle’ for Heinz

The campaign leveraged Gen Z-specific mark...

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Fit, Fabric & Garment-Construction Questions Answered

Andrea Routzahn of alphabroder shared her ...

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Idea Generator: Creative Ideas for Custom Products

Looking for fresh and original branding...

Screen Printing Perfected: How To Simplify Decoration With Automation & More

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Screen printing just got even simpler, thanks to the  AutoTex SC  from  AutoTran,...

The Secrets Behind Bringing Retail Brands to Promo

Strategy

An influx of retail brands has created a wealth of high-end choice for buyers. But as s...

7 Questions To Ask on a Discovery Call

Strategy

Establish a good fit with your prospect and demonstrate value to successfully close the...

5 Tips for Building Your Personal Brand

Web Exclusive

Learn to stand out from the crowd by showcasing your unique value proposition.

6 Steps To Launch a Direct Mail Campaign

Stand out in a digital world by marketing ...

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Get in the Game With Sporty Chic

The style combines street fashion with ath...

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On-Trend Apparel for the Beach, Boardroom and Beyond

As travel and tourism continue to rebound,...

Decorating Roundup: Arcus Printers Releases UV DTF Printer

Also, Vastex International released a new ...

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Promotions Planner: Longing for Summer

Start presenting ideas to clients for camp...

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Decorator’s View: 9 Reasons Direct-to-Film Printing Has Become So Popular

DTF printing offers vibrant, durable desig...

Podcast: Dimensional Decoration - Why It’s Trending & How To Get Started

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Looking for the next big thing in branded decoration? You've come to the right place....

#Counselor70: Pick Your Favorite Cover from the 2010s – Present

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Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

#Counselor70: Pick Your Favorite Cover from the 2000s

Web Exclusive

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

Lane Seven Apparel Named Official SXSW T-Shirt Sponsor

Web Exclusive

The California-based supplier of retail-inspired basics is also the sponsor of a mobile...

#Counselor70: Pick Your Favorite Cover from the 1990s

Web Exclusive

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

What’s In, What’s Out: How To Appeal to Gen Z and Gen Alpha With Promo

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With unique considerations and shopping preferences compared to their...