Strategy

Kylian Mbappe’s Decorated Facemask Fail Is a Lesson for Distributors

Strategy

Whoever created the French soccer star’s protective facemask wasn’t aware of UEFA regul...

Sponsor Patches Add Personalized Touch to Summer Music Festival

Strategy

At the Barefoot Country Music Festival in Wildwood, NJ, attendees can customize their b...

Philadelphia Celebrates Juneteenth With Parade & Festival

Vendors at Malcolm X Park used promotional...

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Young & In Charge: Insights From Next-Gen Family-Business Leaders

Entitled? Far from it. These young execs r...

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4 Merch Trends From the 2024 U.S. Open

Southern charm and personalized ball marke...

Market Spotlight: Opportunity Brews in the Craft Beer Niche

Strategy

Intensifying competition in this $29 billion industry has made brand-building more impo...

Two Philadelphia Eagles Top NFLPA’s Player Merch Sales Rankings

Strategy

The Birds’ quarterback Jalen Hurts and retired center Jason Kelce had the hottest-selli...

Apple’s 2024 WWDC Promos Are a Case Study in Minimalism & Cohesion

Strategy

The annual conference is a highlight for Apple users, and each year brings new branded ...

Everything You Want To Know About Direct-to-Film, the Hottest Trend in Decoration

Strategy

The latest advancement in decoration technology is cheaper, faster and better – but not...

Promotions Planner: Opportunities for Education & Fun

Start presenting ideas to clients for camp...

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Summer Heats Up With Unique Branded Merch

From golfing with a burger to chilling on ...

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How To Expand Your Decoration Capacity With Contract Printing

If you're at capacity and need help...

Winner’s Circle: ScreenBroidery Celebrates Its Growth With Custom Kitting

The distributor, which landed on a list of...

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Decorating Roundup: Arcus Printers Launches UV DTF Transfer Sheets

Also, Brother introduces “direct-to-embroi...

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Your Path to Increased Profit: The Key to Success

When you become laser-focused on profitabi...

‘Deadpool’ Goes NSFW With Popcorn Bucket Promo

Strategy

The ‘designed by Deadpool’ Wolverine bucket plays off of the viral ‘Dune’ popcorn bucke...

PrintIQ Announces Update for Print Management Service

Strategy

The latest MIS program includes workflow improvements for printers in wide format, appa...

Stahls’ Launches Fulfill Engine Software

Strategy

The heat printing technology supplier acquired the all-in-one print shop solution last ...

Send Us Your Products for July Showcases

Strategy

Featured items will receive free editorial exposure on ASICentral.com.

Shopify Study Delivers Print-On-Demand Product Insights

Strategy

The e-commerce platform’s findings could influence how distributors sell their own prod...

Make the Sale: Essential Product Features for Education Clients

Strategy

Each promo market has its own unique considerations, and  education  is no exception....