Strategy

Send Us Your Products for July Showcases

Strategy

Featured items will receive free editorial exposure on ASICentral.com.

Shopify Study Delivers Print-On-Demand Product Insights

Strategy

The e-commerce platform’s findings could influence how distributors sell their own prod...

Make the Sale: Essential Product Features for Education Clients

Each promo market has its own unique...

---

The Power of Customization: How To Upgrade Any Product

What if we told you there was a simple...

---

Nation’s Largest Student-Run Music Festival Features Unique Branded Merch

Bolstered by its promotional committee tha...

‘Challengers’ Movie Has Spawned Major T-Shirt Demand

Strategy

The Zendaya-led tennis flick has influenced multiple tee designs (some knockoffs, some ...

Podcast: The Truth About Direct-to-Film Transfers

Web Exclusive

If you've ever been curious about direct-to-film (DTF) transfers, allow us to answer...

Mattel, Professional Women’s Hockey League Take Barbie to the Rink With Merch Collab

Strategy

From doctor to ballerina and now hockey player, Barbie has found a new niche.

New York MTA Winds Down MetroCard Sponsorship Program, Starting With Vampire Weekend Co-Brand

Strategy

The famous transit cards, which have depicted everything from musicians to fashion bran...

UK Introduces D-Day Commemorative Coin (In Addition to ‘Star Wars’ Coins)

The Royal Mint has been using legal curren...

---

Meet the World Record Holder for Putting on T-shirts Fired From a T-shirt Cannon

David Rush has been breaking Guinness Worl...

---

5 Merch Trends at the 2024 PGA Championship

Top 40 supplier Cutter & Buck was on site ...

Minor League Baseball Teams’ Branding Collaboration With Indie Rock Bands Is a Win for Both

A city’s music scene and artists are part ...

---

Decorating Roundup: Stahls’ Now Offers Contract Decorating Services

Plus, Penn Emblem received an innovation a...

---

Send Us Your Products for June Showcases

Featured items will receive free editorial...

Promotions Planner: Sun & Fun

Strategy

Start presenting ideas to clients for campaigns centered on August observances.

Sauce Packet Proposals & Baja Blast Champagne Flutes: Inside Taco Bell-Branded Weddings

Strategy

These types of experiential events are on the rise, and they’re augmented with creative...

End-Buyer Research: Construction

Strategy

ASI’s exclusive research reveals client buying habits in eight markets and across multi...

Pacsun Heads Off to the Races With Formula 1 Merch

Strategy

The beachy teen retailer looked to the sport – which is exploding in popularity with Ge...

Koozie Group Pen Goes Viral on TikTok

Strategy

A TikTok user shared a story about the “best pen she’s ever used,” and now the Top 40 s...

7-Eleven, Tetris Team Up With Slurpee-Shaped Game Console

Strategy

To celebrate the 40th anniversary of the classic video game, the convenience chain is r...