Strategy

6 Tactics for Handling Sales Objections

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Here’s how to get the prospect to the close.

Your Path To Increased Profit: Manage Your Team To Boost the Bottom Line

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Bad hires and underperformers will drain your profitability, so look to empower your em...

The 2022-2023 Multi-Line Rep Directory

Here’s the latest listing of the industry’...

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2023 Product of the Year: The Stanley Quencher

It’s a social media sensation, the next bi...

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Be a Part of ASI’s Summer Internship Program

ASI provides free ESP access and training ...

4 Sustainability Trends To Watch in 2024

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Brands are increasingly looking for third-party eco-certifications as a strategy to cut...

The Bright Side: ASI Celebrates a Year of Generous Financial & Material Contributions to Charity

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Beneficiaries included organizations in the Philadelphia region, close to ASI’s head of...

Cutting Its Textile Waste, Ameramark To Launch Upcycled Goods

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The canopy-tent supplier is transforming its scrap material into scrunchies and other u...

Sales Compensation Survey 2023: Cost of Doing Business

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It’s expensive to run a company these days – a fact that’s changing the landscape of sa...

Decorating Roundup: A New Direct-to-Film Solution & Long-Lasting Lettering

Check out the latest innovations and offer...

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New Year, New Sales Opportunities: Lucrative Q1 Client Requests

Hit the ground running in 2024  by...

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Send Us Your Products for January Showcases

Featured items will receive free editorial...

Distributor Puts Together Rockin’ Self-Promo

The classic-rock-themed gift boxes feature...

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The Campaign: Creating A Pop-Up Employee Merch Store for Cash App

Limited availability and a retail feel hel...

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4 Ways To Use Peach Fuzz, the 2024 Pantone Color of the Year

The pastel neutral is on trend for apparel...

How SwagCycle Helped Us Clean Out Our Closet – and Support a Worthy Cause

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Donating hundreds of unused pieces of branded merch to a Michigan nonprofit that suppor...

Promotions Planner: Showing Appreciation

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Start presenting ideas to clients for campaigns centered on March observances.

Get Comfortable With ‘Cozy Cardio’

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The social media trend is ideally suited for end-buyers in the health and wellness space.

How One Sustainable Supplier Is Creating a Positive Ripple Effect

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RIPL Goods uses the profits from its reusable water bottles to fund plastic cleanup eff...

Decoration Ideas for Trade Show Season

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With a new year comes a new trade show season, making now the optimal time for your...

Good, Better, Best: T-Shirt Fabrics for Any Price Point

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Plan ahead now to start the new year with impressive profit margins with help from...