Strategy

Counselor 2024 Best Places to Work

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Meet the industry companies who are putting people first.

Miller Lite Opts for Promo Over Super Bowl Ad

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The brand is giving out 1,000 QR-code emblazoned jerseys that fans can wear on the big ...

Look Beyond the Logo: Why Product Ingredients Matter in 2024

This year, products don't just need to...

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7 Tips for Boosting Your SEO

Search engine optimization is an important...

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Send Us Your Nominations for the 2024 Counselor Awards

Here’s your opportunity to share your opin...

Your Path to Increased Profit: Take Care of Yourself First

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Business owners who underpay themselves year after year are costing themselves in the l...

3 Ideas for Retro Chenille Patches

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The fuzzy embellishment can add dimension to outerwear and accessories.

Welcome to Product Hub – Your Fresh Ideas Destination

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Our just-launched product-specific page features the latest in showcases, new offerings...

Decorating Roundup: Ninja Transfers Launches ‘PermaStickers’

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Also, Roland DGA has released new desktop printers, including one for direct-to-film pr...

Q&A: Bluesign CEO Discusses Sustainable Chemistry & Digital Product Passports

The Swiss company has been focused on envi...

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North Carolina Reclaims Its Apparel Heritage – With a Sustainable Twist

Once a global epicenter for clothing produ...

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This Company Turns Old Tees Into Cherished, Sustainable Keepsakes

Project Repat creates USA-made T-shirt qui...

Exclusive Research: Next-Gen Perceptions of Promo

A joint survey from ASI shows that young b...

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6 Intriguing Gadgets From CES 2024

The massive trade show attracted around 13...

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Send Us Your Products for February Showcases

Featured items will receive free editorial...

Decorating Roundup: Epson Releases Compact Hybrid DTG Printer

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The entry-level printer can also handle direct-to-film printing.

The Bright Side: Quinn Celebrates 30 Years

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What began as a one-person flag and banner business in Queens, NY, now employs over 50 ...

6 Tactics for Handling Sales Objections

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Here’s how to get the prospect to the close.

Your Path To Increased Profit: Manage Your Team To Boost the Bottom Line

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Bad hires and underperformers will drain your profitability, so look to empower your em...

The 2022-2023 Multi-Line Rep Directory

Supplier Global Resource

Here’s the latest listing of the industry’s MLR firms from ASI’s database.

2023 Product of the Year: The Stanley Quencher

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It’s a social media sensation, the next big thing in the drinkware boom – and the must-...