Strategy

3 Sustainability Trends & Where They Fit in Promo

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Designer T-shirts made from regenerative cotton, a university-wide upcycling project an...

Halloween Prep Creeps Earlier Into Summer

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Retailers stocked up in July, and Disney World launched its Halloween event in mid-Augu...

This Week’s New Suppliers: New Products for the New Season

Discover creative products from new ASI su...

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Trucker Chic Is the New Black

Trucker trendy and camo couture are styles...

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Distributor Secrets for a Strong Second Half of 2023

Reset, recharge and reinvigorate your...

Editor’s Picks: Versatile Fleece & Sweatshirts

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As the weather cools down, the search for the perfect layering pieces begins. The style...

Podcast: All About Heat Printing On Demand

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If you're not taking advantage of heat printing on demand yet, it's time to get...

Your Path to Increased Profit: Make Business Your #1 Priority

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Consultant Anup Gupta says entrepreneurs need to stay focused on their business to achi...

Tune In to the Heat Press for Profit Podcast

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Have you heard about the Heat Press for Profit Podcast from STAHLS' (asi/88984) yet?...

How My Sorority’s Recruitment Helps Fuel Collegiate Merch Markets

Behind sorority recruitment is a multimill...

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MoCRA Sets New Cosmetics Regulations To Implement by Year’s End

The Modernization of Cosmetics Regulation ...

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‘Barbie’ Movie Unleashes Pink-Product Frenzy

The trend is likely to continue into the h...

Decorating Roundup: Cool Inks & Hot Leather

Leather sheets for custom engraved patches...

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I Was One of the Millions of Swifties Who Spent Hours in Line To Snag Tour Merch

Taylor Swift is the star of what’s likely ...

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Editor’s Picks: Colorful Packaging & Gift Wrap

In gift-giving, presentation is everything...

This Week’s New Suppliers: Ramp Up Q4 Gifting

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Discover creative products from new ASI suppliers.

SOI 2023: 5 Industry Trends – What’s Moving the Needle

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The data from our SOI report shines a light on some of the biggest developments in promo.

What Happened to the ’90s Hypercolor Trend?

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Though the look never made a full comeback, its legacy lives on through promo products ...

How To Decorate Fall Apparel Favorites

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Creating fashionable fall promo apparel isn't as complicated as you might think,...

Wrapped in Comfort: Bestselling Features of NLA Fleece

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Ahh, fall. The season of pumpkin spice, changing leaves and soft and cozy fleece...

Promotions Planner: Look Ahead to Fall

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Start presenting ideas to clients for campaigns centered on November observances.