Strategy

Be a Part of ASI’s Summer Internship Program

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ASI provides free ESP access and training for promo industry interns.

4 Sustainability Trends To Watch in 2024

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Brands are increasingly looking for third-party eco-certifications as a strategy to cut...

The Bright Side: ASI Celebrates a Year of Generous Financial & Material Contributions to Charity

Beneficiaries included organizations in th...

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Cutting Its Textile Waste, Ameramark To Launch Upcycled Goods

The canopy-tent supplier is transforming i...

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Sales Compensation Survey 2023: Cost of Doing Business

It’s expensive to run a company these days...

Decorating Roundup: A New Direct-to-Film Solution & Long-Lasting Lettering

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Check out the latest innovations and offerings from decoration equipment manufacturers.

New Year, New Sales Opportunities: Lucrative Q1 Client Requests

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Hit the ground running in 2024  by shoring up orders for these  surefire sales...

Send Us Your Products for January Showcases

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Featured items will receive free editorial exposure on ASICentral.com.

Distributor Puts Together Rockin’ Self-Promo

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The classic-rock-themed gift boxes featured fun curated items that resonated with clien...

The Campaign: Creating A Pop-Up Employee Merch Store for Cash App

Limited availability and a retail feel hel...

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4 Ways To Use Peach Fuzz, the 2024 Pantone Color of the Year

The pastel neutral is on trend for apparel...

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How SwagCycle Helped Us Clean Out Our Closet – and Support a Worthy Cause

Donating hundreds of unused pieces of bran...

Promotions Planner: Showing Appreciation

Start presenting ideas to clients for camp...

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Get Comfortable With ‘Cozy Cardio’

The social media trend is ideally suited f...

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How One Sustainable Supplier Is Creating a Positive Ripple Effect

RIPL Goods uses the profits from its reusa...

Decoration Ideas for Trade Show Season

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With a new year comes a new trade show season, making now the optimal time for your...

Good, Better, Best: T-Shirt Fabrics for Any Price Point

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Plan ahead now to start the new year with impressive profit margins with help from...

How To Create Custom Holographic Patches and Emblems

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Get creative with new Holographic Flexstyle emblems from STAHLS' (asi/88984) - now...

3 Trends in Sustainable Apparel

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Bacteria-dyed fabric and shoe takeback programs are among the recent innovations.

Kicking Off the Holiday Season With Branded Merch

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Limited-edition snow globes, boxy sweaters and cookie-scented lotions are among the man...

Decorating Roundup: Advances in Apparel Printing

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Equipment manufacturers offer an array of new models for decorators.