Strategy

Industry Reacts to Twitter Rebrand

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Elon Musk’s mysterious ‘X’ network isn’t winning early points from promo and social med...

Joe’s Picks: Boost Employee Engagement

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Your clients can recognize and thank their team members with unique branded items.

This Week’s New Suppliers: Fall Into New Items

Discover creative products from new ASI su...

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Look to Fall 2023 Trends for Upcoming Campaigns

From lace accents to tailored blazers, her...

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State of the Industry 2023

The promo industry has recovered. What com...

SOI 2023: Order Values – Sharp Increases Cause for Optimism

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A rebound in margins and order sizes was more than just a post-pandemic bounce back.

SOI 2023: Products – Apparel Comes Out Ahead

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As the data shows, it’s not 2020 anymore.

SOI 2023: Pricing – Why Markups Are Here to Stay

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Costs and eroding margins are forcing suppliers to hold or hike pricing, even as distri...

SOI 2023: Markets – Status Quo at the Top

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For stability you can bank on, turn to the largest end-buyer verticals in promo.

SOI 2023: Supply Chain – The Crisis is Over

Promo has made it through the worst, but t...

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SOI 2023: Labor – Hiring Difficulties Still Linger

Finding and retaining talent got somewhat ...

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SOI 2023: Distributor-Supplier Relationships – Strengthened Through Communication

Following a tense couple of years, the bon...

SOI 2023: Sales – A Different Set of Worries

The eternal concern of landing an order ha...

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SOI 2023: International & Made in the USA – The Situation Overseas

While China stands alone as the dominant m...

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SOI 2023: Distributor Snapshots – Top Challenges and Markets by Revenue Class

How do distributors differ according to si...

SOI 2023: Supplier Snapshots – Sources of Competition and Biggest Challenges by Revenue Class

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While they all sell products, suppliers of each size differ in key ways.

Editor’s Picks: Commanding Team Spirit Items

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From season-schedule magnets to car flags, these products help build excitement for tea...

VIDEO: Phillies Fans Show Off Baseball Merch

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The American pastime has a strict dress code.

Learn How To Profit With Headwear

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Are you searching for new profit opportunities for your business? Looking to grow...

Send Us Your Products for September Showcases

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Featured items will receive free editorial exposure on ASICentral.

Joe’s Promo Picks: Hit the Trail

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These branded items will be welcomed additions on trips into the great outdoors.