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Strategy
4 Quirky Merch Trends From the 2023 U.S. Open Championship Collection
Web ExclusivePromo products distributors can capitalize by translating the trends to the right clien...
Joe’s Promo Picks: Attention-Grabbing Giveaways
Web ExclusiveIn-person gatherings continue to gain in frequency, which means there’s growing opportu...
The 17 Sustainable Development Goals & Why They Matter
The UN created the SDGs in 2015 as an urge...
Editor’s Picks: Adaptable Sweaters & Vests
These garments are excellent for branding,...
Photos From ‘Big Slick’ 2023
Promo helps drive record results at annual...
Decorating Roundup: Equipment That Saves Time & Energy
Web ExclusiveNew equipment, software and materials help apparel decorators boost productivity.
Promotions Planner: I’ll Drink to That
Web ExclusiveStart presenting ideas to clients for campaigns centered on September observances.
This Week’s New Suppliers: New Seasons & New Products
Web ExclusiveDiscover creative products from new ASI suppliers.
3 Fun Merch Trends From Apple’s WWDC Swag Bag
Web ExclusiveThe branded items from the tech giant’s annual developer’s conference, being held this ...
When To Source Products From Inside or Outside the U.S.
Learn how to decide when it's worth it...
Develop a Sales Differentiation Strategy in 5 Steps
Determine how you stand out from the compe...
Editor’s Picks: Delectable Food Gifts
These items have universal appeal and offe...
This Week’s New Suppliers: Get Ready for Warm Weather
Discover creative products from new ASI su...
Controversy, Gay Pride, Corporate Control – and the Hockey Jersey at the Center of the Storm
NHL players refused to wear specially desi...
Decorator’s View: Navigating Graphic Placement on Apparel
In this new series of columns, decorated-a...
5 Smart Strategies for Repurposing Logoed Items
Web ExclusiveConsider these methods for breathing new life into obsolete promo products.
5 Ideas for Using WGSN’s 2025 Color of the Year
Web ExclusiveFuture Dusk, a dark, moody hue between blue and purple, is versatile enough to work wit...
Sponsored Content
How To Sell High-End Headwear: A Look Inside a Fashion Favorite
To win business with prestigious clients , you must present premium...
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Infographic: What Product Features Are Possible With Customization?
New to selling custom products? No problem. With this infographic guide, you'll...
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Podcast: Harnessing the Power of Heat Printing On Demand
As e-commerce and customer buying habits evolve, it's important to stay nimble to...
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From Blank to Bank: The Power of Custom Headwear
Forget basic — Pit Bull Cambridge Snapbacks are your key to creating bold, premium...
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Building a People-First Company
Web ExclusiveSuppliers and distributors dig into what it really means to care for the people behind ...
This Week’s New Suppliers: Promo Favorites
Web ExclusiveDiscover creative products from new ASI suppliers.
Editor’s Picks: Functional USA-Made Products
Web ExclusiveHelp your clients embrace civic pride and support local communities with products that ...
Learn How To Profit With Promotional Merchandise
Web ExclusiveLooking for new ways for your T-shirt business to stand out? Consider adding...