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Strategy
This Week’s New Suppliers: Quality Products for a Lasting Impression
Web ExclusiveDiscover creative products from new ASI suppliers.
4 Quirky Merch Trends From the 2023 U.S. Open Championship Collection
Web ExclusivePromo products distributors can capitalize by translating the trends to the right clien...
Joe’s Promo Picks: Attention-Grabbing Giveaways
In-person gatherings continue to gain in f...
The 17 Sustainable Development Goals & Why They Matter
The UN created the SDGs in 2015 as an urge...
Editor’s Picks: Adaptable Sweaters & Vests
These garments are excellent for branding,...
Photos From ‘Big Slick’ 2023
Web ExclusivePromo helps drive record results at annual Kansas City fundraiser.
Decorating Roundup: Equipment That Saves Time & Energy
Web ExclusiveNew equipment, software and materials help apparel decorators boost productivity.
Promotions Planner: I’ll Drink to That
Web ExclusiveStart presenting ideas to clients for campaigns centered on September observances.
This Week’s New Suppliers: New Seasons & New Products
Web ExclusiveDiscover creative products from new ASI suppliers.
3 Fun Merch Trends From Apple’s WWDC Swag Bag
The branded items from the tech giant’s an...
When To Source Products From Inside or Outside the U.S.
Learn how to decide when it's worth it...
Develop a Sales Differentiation Strategy in 5 Steps
Determine how you stand out from the compe...
Editor’s Picks: Delectable Food Gifts
These items have universal appeal and offe...
This Week’s New Suppliers: Get Ready for Warm Weather
Discover creative products from new ASI su...
Controversy, Gay Pride, Corporate Control – and the Hockey Jersey at the Center of the Storm
NHL players refused to wear specially desi...
Decorator’s View: Navigating Graphic Placement on Apparel
Web ExclusiveIn this new series of columns, decorated-apparel industry veterans share tips to help p...
5 Smart Strategies for Repurposing Logoed Items
Web ExclusiveConsider these methods for breathing new life into obsolete promo products.
Sponsored Content
How To Make the Sale for American-Made Blankets
Crafted with comfort and style, U.S.-made blankets from American Blankets by...
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3 Situations When You Should Sell Imported Products
To import or not to import - that is the question. While tariffs may have made...
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2025 Premium Gift Guide: Sell High-End Headwear To Win Holiday Sales
When your clients need holiday gifts that impress , there's no better option...
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Podcast: How To Master Direct-to-Film Decoration: Benefits, Best Practices & More
Get ready to learn everything you need to know to become a direct-to-film decoration...
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5 Ideas for Using WGSN’s 2025 Color of the Year
Web ExclusiveFuture Dusk, a dark, moody hue between blue and purple, is versatile enough to work wit...
Building a People-First Company
Web ExclusiveSuppliers and distributors dig into what it really means to care for the people behind ...
This Week’s New Suppliers: Promo Favorites
Web ExclusiveDiscover creative products from new ASI suppliers.
Editor’s Picks: Functional USA-Made Products
Web ExclusiveHelp your clients embrace civic pride and support local communities with products that ...