Strategy

Full-Color Fleece: 5 Ways To Excite Clients With Creative Solutions

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Take your client's fleece to the next level by decorating soft and cozy garments with...

Editor’s Picks: Innovative Electronics & Wearable Tech

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Think frequent flyers and top sales producers.

Why You Should Sell Cannabis-Related Promos

Are you selling cannabis-related promos...

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I Don’t Want To Throw Away These Logoed T-Shirts

It’s not obvious to me and millions of oth...

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Make a Splash With the Mermaid Trend

End-buyers looking for a touch of whimsy c...

Stat Spotlight: Consumers Care About Sustainability Claims

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A joint study by NielsenIQ and McKinsey found that products making ESG-related claims h...

This Week’s New Suppliers: Elevated Branding

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Discover creative products from new ASI suppliers.

3 Trends To Target Gen Z

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Savvy and quirky, Gen Z loves technology and leisure activities. Targeting the intersec...

Editor’s Picks: Fundamental Polos & Golf Accessories

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There are ample opportunities for branded items in the golf market, including clubs, te...

Decorating Roundup: Education, Equipment & Supplies

Equipment and material suppliers roll out ...

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Joe’s Promo Picks: Welcome New Hires

Bundle together unique, functional items t...

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Fact vs. Fiction: Debunking 5 Decorated Apparel Myths

The advancing pace of technology and innov...

7 Tips for Beating the Winter Blues

The cold months can be long and, yes, depr...

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Get in on the #StanleyCup Trend

A 40-oz. stainless-steel tumbler is taking...

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The Best Decoration Techniques for CVC Jersey

When selling affordable apparel such as...

CVC Jersey/Cotton: Top Styles To Sell Your Clients

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CVC and cotton apparel just got a major style upgrade. Premium blanks supplier Next...

Send Us Your Nominations for the 2023 Counselor Awards

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Here’s your opportunity to share your opinions on who should be recognized with a prest...

Promotions Planner: On the Job

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Start presenting ideas to clients for campaigns centered on May observances.

Trend Alert: Go Big With Oversized Bags

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The large accessory is back in vogue, and that’s great news for the industry.

This Week’s New Suppliers: Boost February Sales

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Discover creative products from new ASI suppliers.

Editor’s Picks: Prominent Banners & Flags

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They dot the landscape to announce sales, provide direction and celebrate accomplishments.