Strategy

Q&A: What Makes LinkedIn Such a Powerful Tool for Salespeople

Strategy

Bill McCormick, founder of Digi-Sales, shares some best practices for building lasting ...

ASI Power Summit 2025: New HALO CEO Lays Out Vision for Company’s Future

Strategy

Jim Hilt says the Counselor Top 40 distributor will lean heavily into technology as it ...

ASI Power Summit 2025: Day 3 & Conference Wrap-Up

Executive-led Q&As and a panel of Counselo...

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ASI Power Summit 2025: Navigating Tariff Difficulties & Supply Chain Strategies

Distributor and supplier executives shared...

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ASI Power Summit 2025: Day 1 & 2 Wrap-Up

Session topics included technology advance...

ASI Power Summit 2025: The Future of AI Is Here

Strategy

Keynote speaker Sophia, an AI-powered humanoid robot, and tech futurist Sam Maule share...

Top 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings

Strategy

The third quarter also saw growing searches for products like bookmarks and fans, accor...

Maryland Screen Printer UBrandYourself Expands Into Promo, With More on the Way

Strategy

Owner Wendy Nowakowski started the business in her garage and now is planning an ever-g...

Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins

Strategy

Franchises like Wicked and Saw and movies like The Smashing Machine show how to get cle...

Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More

From Dunkin’ to Taco Bell, food brands hav...

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Decorating Roundup: Roland DGA & Inkcups Share PRINTING United Expo Lineup

Also, International Print Day approaches, ...

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How To Be Prepared for Any Crisis

Having a crisis preparation plan is crucia...

Decorating Roundup: Ninja Transfers Installs Solar Panels, Launches Spangles

Also, Inkcups shares a case study of how i...

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How Manufacturing Day Inspires Tomorrow’s Print & Promo Workforce

Observed the first Friday of October, it s...

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Counselor Promo Campaign Awards

Discover the promotions that deliver creat...

Q&A: How To Successfully Handle Rush Orders

Strategy

Streamlined processes and a commitment to client partnership are essential to fast turn...

How Printers Can Expand Their Profit on Every Order

Strategy

By reviewing pricing, workflow systems and current sales strategies, apparel decorators...

10 Promo Pros Reveal How They’re Using AI & Automation

Strategy

With so much talk of “automating this” and “using AI to do that,” a collection of brand...

Move Beyond Stitch Count With These Embroidery Pricing Strategies

Strategy

Decorators should sell the perceived value of their premium embroidery services.

8 Reasons You Don’t Want To Miss PRINTING United Expo This Year

Strategy

The show, set for Oct. 22 to 24 in Orlando, FL, features a slew of educational and netw...

How Promo Products Helped Save a Texas Print Brokerage

Strategy

Having a diversified business has helped ColorMix Graphics & Printing thrive.