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Strategy

Go Beyond Basic DTF With Mixed-Media Designs
Go Beyond Basic DTF With Mixed-Media Designs
Strategy

Special-effect heat transfer vinyl works best as a complement to direct-to-film transfers.

New Physical Music Format Showcases Print’s Value as a Collectible
New Physical Music Format Showcases Print’s Value as a Collectible
Strategy

The KitAlbum bridges the CD era and streaming era, and uses print as part of the appeal.

The Bottle Station Improves Accessibility for People With Limited Mobility
The Bottle Station Improves Accessibility for People With Limited Mobility
Strategy

The product secures items to surfaces, making it easier for people with mobility issues...

Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity
Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity
Strategy

The mystery box concept comes with an element of rarity and surprise that keeps custome...

How To Future-Proof Customer Communications With AI & Personalization
How To Future-Proof Customer Communications With AI & Personalization
Strategy

PRINTING United Alliance recently hosted a webinar exploring the importance of seamless...

The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance
The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance
Strategy

The Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his...

Common UV Printing Myths Debunked

With its high-quality output and ability t...


How To Create the Ultimate Print-on-Demand Experience for Customers

Think of yourself as a “fulfillment soluti...


Seattle’s ‘Birthplace of Grunge’ Brings Screen Printing In-House To Meet Merchandise Demand

Seattle’s Central Saloon hosted Nirvana’s ...

Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe
Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe
Strategy

Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting...

Decorating Roundup: Culture Studio Introduces Curated Line of Apparel Blanks
Decorating Roundup: Culture Studio Introduces Curated Line of Apparel Blanks
Strategy

Plus, Stahls’ and Lane Seven Apparel are holding a half-day Heat Press Pro Day on July ...

Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products
Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products
Strategy

The decorating technique can add more dimension and depth than typical embroidered logos.

A Comprehensive Guide To Pricing Screen-Printing Jobs for Decorators
A Comprehensive Guide To Pricing Screen-Printing Jobs for Decorators
Strategy

Apparel decorators must find the right balance between covering costs, ensuring profita...

The 2025-2026 Multi-Line Rep Directory
The 2025-2026 Multi-Line Rep Directory
Strategy

Here’s the latest listing of the industry’s MLR firms from ASI’s database.

Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
Strategy

Plus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled...