Strategy

Layered Fall Fashion: What to Wear When You Pair

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The promo apparel industry shouldn't be confined to a "one and done" purchase...

The Life Cycle of a T-Shirt: Why Premium Blank Apparel is the Best Value

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Have you ever wondered what allows premium blank apparel to deliver the best...

How To Get Products Fast With ZIP-IT® Next Day Services

Manufacturing delays and supply chain...

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Should Promo Join BeReal – the ‘Anti-Instagram’?

The latest social media craze promises low...

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YouTube, Spotify Broaden Shopping Features

Social commerce has been slowly but steadi...

A Deep Dive Into Aquarium Gift Shop Promos

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At the Mystic Aquarium in Connecticut, I spied several excellent branding trends worth ...

This Week’s New Suppliers: Summer Staples

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Discover creative products from new ASI suppliers.

Would You Wear a Dress Made of Cocoa Bean Husks?

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Whether it’s sneakers made of apple leather or haute couture to promote vegan ice cream...

5 Things Promo Can Learn From High-End Fashion

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Many consumers will pay top dollar for the privilege of wearing Gucci G’s and Louis V’s...

How to Decorate Hard Goods with Pressure-Sensitive Emblems and Patches

Chances are you've been asked to...

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State of the Industry 2022

Even as the promo industry confronts a hos...

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SOI 2022: Something’s Always Wrong: Why Order Errors & Delays Are So Prevalent

Restless distributors and handcuffed suppl...

SOI 2022: Top Products Turn Back the Clock

Old favorites came back strong while the d...

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SOI 2022: Companies Cope With Tight Labor Market

Suppliers and distributors are paying more...

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SOI 2022: Ups and Downs for Top Markets

The wild swings that came with the pandemi...

SOI 2022: ‘It Feels Like Everybody Is Buying’

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Good news: clients are very eager to spend. But distributors have to navigate a wealth ...

SOI 2022: A Greater Focus on Sustainability

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Distributors are increasingly interested in purchasing environmentally friendly and soc...

SOI 2022: Distributor Overseas Expansion Back on the Rise

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Temporarily sidelined by the pandemic, distributor growth abroad is again on the upswing.

SOI 2022: Made in the USA Emerges as the Preferred Choice

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Since the start of the pandemic, distributors have increasingly stated their desire for...

Charles River Apparel: A Legacy of Quality

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For nearly 40 years, Charles River Apparel (asi/44620) has been recognized as a...

8 Winning Promos for Summer Game Day Giveaways

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With sports fans returning to stadiums in droves, these promotional products are sure t...