Strategy

The Campaign: An Earth Day Mailer for Ralph Lauren

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Edna Hall of Harper + Scott spearheaded the initiative, which generated excitement amon...

Editor’s Picks Showcase: Practical Multifunctional Pens

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The traditional pen is a favorite among end-users of promotional products across many i...

Podcast: How to Supercharge the Sales Process With Better Apparel Decoration

Imagine what the impact on your...

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Promotions Planner: Last of Summer Sun

Start presenting ideas to clients for prom...

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Q&A: Program Aims to Drive Forced Labor Out of Cotton Production

Patricia Jurewicz, CEO of the Responsible ...

Infographic: A Growing Interest in Sustainable Products

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Across generations, consumers have been seeking out and spending more on sustainable an...

This Week’s New Suppliers: Everyday Goodies

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Discover creative products from new ASI suppliers.

Mid-Year Review: 10 Drinkware Styles In High Demand

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Drinkware is always in high demand - but do you know which specific styles are...

4 Emerging Product Trends & How to Start Selling Them

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Promo trends change often - are you up to date on the latest in-demand items? ASI...

Vlog: The Original CVC - Top Athleisure Trends to Watch

If there's one promo trend that isn't...

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Unlock the Promo Potential: How to Provide Clients Uniquely Custom Bandannas

There's more to promotional bandannas...

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Winning Sports Uniforms

From youth and high school teams to colleg...

ASI, Promo Industry Raise Nearly $86,000 to Help Ukraine

The money will be used to help Red Cross w...

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7 Product Categories You Must Decorate for Full-Color Profits

Product decoration just got even easier....

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The 3-Step Method to Overcoming Resistance to ‘Change’ in Your Promotional Products Business

We resist change for all kinds of...

Writing a More Sustainable Future

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Award-winning penmaker Uma wants promo distributors to buy less and buy better.

This Week’s New Suppliers: To-Go Gems

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Discover creative products from new ASI suppliers.

Joe’s Promo Picks: Travel Accessories

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Those heading out on trips this summer and fall are sure to appreciate these essential ...

Chapter 2: Next Level Apparel’s Brand Elevation - A Recalibrated Brand Story

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The wait is over! We covered Chapter One of Next Level Apparel's (asi/73867)...

Athleisure Trends: Must-Have Colors, Fits & Performance Features

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If there's one promo trend that isn't going away any time soon, it's athleisure. Next...

Behind the Scenes: “The World Is Our Ocean” Sustainable Collection Photo Shoot

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The sound of crashing waves was calling with a higher purpose in mind when the Next...