Strategy

Summertime & the Branding Is Easy: 3 Marketing Campaigns to Emulate

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Marshmallow-scented sunscreen, limited-edition floral patterns and musical collaboratio...

Minnesota Made: How to Sell Branded Merch to Medical Professionals

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Did you know healthcare is the #1 market for promo , per the 2021 Counselor State of...

7 Best Practices for Healthy Eating on the Road

When you’re busy on business trips with wo...

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Elevated Loungewear: 5 Essential Fashion-Forward Features

Loungewear and athleisure have been...

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Fall 2022 Preview: New Colors From Next Level Apparel

Next Level Apparel (asi/73867) is...

Wimbledon Debuts ‘Meta’ Merch in New ‘WimbleWorld’ Roblox Game

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The world’s most prestigious tennis tournament has entered the metaverse, a venture tha...

6 Ways Promo Can Help Protect the Ocean

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As beach season heats up, consider these strategies to reduce pollution and help marine...

3 Strategies to Overcome Imposter Syndrome

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Many professionals have felt uncertain of themselves at one time or another, but there ...

5 Common End-Buyer Concerns & How to Solve Them

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Solve problems, get promo orders. It's that simple. If you can offer solutions for...

Next Level Apparel Collection Highlight: Tri-Blends

Next Level Apparel (asi/73867) has...

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ASI Show Chicago + Next Level Apparel Sneak Peek

Like most, the Next Level Apparel (asi/738...

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This Week’s New Suppliers: Hits for Every Season

Discover creative products from new ASI su...

Simplify Your Supply Chain: How to Find One Supplier for All Your Apparel Needs

There are thousands of promo suppliers ...

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State & Regional Sales Report

Sales across America are rebounding, even ...

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NYC Pride March Attracts Colorful Crowds, Features Tons of Promo

Thousands of supporters attended the event...

Bacardi Uses QR Codes to Create ‘Wearable Album’

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A new line of gender-neutral clothing from the rum brand encourages people to scan and ...

TikTok’s ‘Coastal Grandmother’ Aesthetic Has Promo Appeal

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Gen Z and millennials are channeling their inner Nancy Meyers with loose, comfortable a...

Meet the Family Behind KarmaLit’s Custom Soy Candles

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For the founders of the Colorado-based supplier, it was all about creating new family m...

Genderless Fashion Is Tailor-Made Trend for Promo

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Consumers are seeking out unisex styles in a quest for comfort, inclusivity and sustain...

7 Tips for Better Short-Form Videos

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Thanks to the rise of TikTok (and its copycats), bite-size videos are hot. Here are str...

Coney Island Mermaid Parade Features Fun Branded Merch

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The colorful parade was back after two years of COVID cancellations – with revelers cel...