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Strategy
Texas Decorator Explores the Power of Print & Promo
StrategyC.C. Creations proves why being a true one-stop shop is the future of convergence.
Decorating Roundup: Stahls’ Unveils Liquid 3D Emblem Technology
StrategyAlso, Roland DG wrapped a digital grand piano with custom artwork, and ColDesi introduc...
How Print on Demand Is Reshaping Promo
The decoration industry is embracing the t...
More Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update
The restaurant chain wanted to bring its l...
Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More
From Chipotle dorm merch to Guinness “Pint...
Apparel Suppliers Broaden Supply Chains Amid Tariff Concerns
StrategyExecutives say they’re diversifying their sourcing to help mitigate the impact of the T...
3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout
StrategyUsing print, promo and more, distributors can become superheroes of branding for custom...
Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin
StrategyWhat started as an ejection- and suspension-worthy moment ended with something fans can...
Art in the Age of Algorithms: The Promise & Pitfalls of AI Design
StrategyThough fewer than a quarter of promo pros are using generative AI for artwork or video ...
ASI Summer Internship Program Helped iPROMOTEu Affiliate Train 2 Interns
Branding Touchpoint enrolled both its inte...
Stahls’ MLB All-Star Weekend Experience Shows Power of Print on Demand
Stahls’ partnered with Fanatics and the At...
Infographic: Monitoring the Supply Chain in Canadian Promo
State of the Industry data from ASI Resear...
From Ink to Impact: Why Epic Promotions Pivoted From Print to Promo
The Warwick, RI-based distributor has foun...
Product Spotlight: Discover Popular Back-To-School Promos
Class is in session! It's time to make...
Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths
The co-branded line of belts and boots, wh...
ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”
StrategyAfter a challenging first half of the year, eager attendees and exhibitors at the indus...
Everen Brown Reflects on 50 Years in Promo (With More To Come)
StrategyThe distributor looks back on a career that started when he was just 13 and success tha...
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The Power of Commemorative Tickets: Your Ticket to Sales Success
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Save Time & Save Money: Goof Proof Transfers Now at STAHLS’
Looking for the fastest, easiest way to print pro-quality T-shirts? Goof Proof...
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Introducing Puffin Drinkwear: Now Available for Promo
Delight your clients with a unique can cooler that's as functional as it is fun....
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Decorating Roundup: Inkcups Updates Helix ONE Direct-to-Object Printer
StrategyPlus, Stahls’ has released its latest fanwear guide, and Roland DGA has upgraded one of...
Counselor State of the Industry 2025: Negative Attitudes Toward Promo
StrategyBeing creative and consultative helps distributors overcome perceived negative sentimen...
Counselor State of the Industry 2025: Buyer Preferences
StrategyDistributors are spending smarter on client campaigns, aiming for the sweet spot of pre...
Counselor State of the Industry 2025: Tariffs
StrategyFrom price increases to lagging sales, distributors are dealing with the fallout from t...