Strategy

Ready or Not, Hiring Gets High-Tech Upgrade

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Companies are using asynchronous interviews, video games and virtual reality to attract...

Better Cotton Aims to Reduce Greenhouse Emissions 50% by 2030

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The cotton certifier and sustainability initiative recently announced new climate chang...

2021 Product of the Year: Food Gifts

Companies hungry to connect with clients a...

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Joe’s Picks: Heading Out

Explore these must-have items for upcoming...

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Going the Distance: A Championship Message from ASI CEO Tim Andrews

Promo companies suffered a few body blows,...

Stay Active in the Winter Months

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Rates of physical activity and exercise tend to drop when it gets cold. Here are a few ...

This Week’s New Suppliers: Gen Z Favorites

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Discover creative products from new ASI suppliers.

Try These 3 Appliqué Trends

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Layering one or more pieces of fabric onto various garments can create stylish designs ...

Innovative Electronics & Wearable Tech

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Technology is present in virtually every part of life these days. Consider the followin...

Behind the Scenes: Tri-Blend Photoshoot

If you aren't already, it's time to get...

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Behind the Scenes: The Cozy Edit Photoshoot

It's no secret that soft and cozy...

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Innovators Seek $650,000 Prize to Curb Microplastic Pollution

The Microfiber Innovation Challenge announ...

Very Peri Is 2022 Pantone Color of Year

A play on periwinkle, the lighthearted yet...

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‘That Girl’ Trend Focuses on Mindfulness, Journaling

Young women on TikTok and other social med...

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This Week’s New Suppliers: The Gift of Promo

Discover creative products from new ASI su...

Shackets Trend as a Versatile Layering Piece

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Combining style and comfort, these shirt-jackets are the perfect topper for post-pandem...

The Bright Side: Coming Together to Offer a Hand Up

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When an account executive at a Michigan distributor happened to meet a family in need, ...

Five Tips for New Managers

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First time in a supervisory role? Try these strategies to ensure a smooth transition.

Revitalizing Stress Relievers

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There’s plenty to be worried about lately, but thankfully the industry has a plethora o...

Your Fashion Forecast: Top 7 Apparel Trends for 2022

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Where retail goes, promo is sure to follow. Keep your clients outfitted in style with o...

Deck the Halls With Branded Merch

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Big brands are bringing memes to life and pouring on the nostalgia with their holiday m...