Strategy

The Top 100 ESP Searches

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This ongoing project – updated with Q2 results – spotlights the promotional products th...

ASI Awards $1,000 Industry Intern Scholarship

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ASI recently announced it has awarded Elizabeth (Ellie) Pickford, a sophomore at the...

Promotions Planner: Feel-Good Campaigns

Start presenting ideas to clients for prom...

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Cheering Holiday & Seasonal Products

’Tis the season for items on your client’s...

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Homebuilding Market Faces Challenges

Sentiment among builders is falling due to...

This Week’s New Suppliers: Built to Last

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Discover creative products from new ASI suppliers.

How to Spot an Order Red Flag

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A few careful checks can stop an order scam before it goes too far.

Podcast: Plan Now for 2021 Holiday Sales - Top Apparel Picks & Trends

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The end of the year will be here before you know it, which means now's the time to...

Corporate Gifting Platform Lets Recipients Choose Items

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A build-your-own snack box service that launched during the pandemic is expanding into ...

Introducing The Perry Ellis Apparel Collection

The apparel supplier you know and love...

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This Week’s New Suppliers: Standout Promos

Discover creative products from new ASI su...

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Five Tips for Selling Private-Label Apparel

TikTok entrepreneurs have helped spur inte...

High-Performing Fleece & Sweatshirts

These classic items are ideal for the cold...

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A Look at Live Events

As people gather again for ball games and ...

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Beloved Philly Brand Gets ‘Run’ Merch and I Want It

No, it’s not “Rocky”-inspired. It’s the ne...

Nominate Now: Best Places to Work 2021

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Counselor is once again setting out to identify the industry companies that employees l...

Swag.com’s Josh Orbach & Jeremy Parker: The Great Disruptors

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Swag.com's founders got their start selling T-shirts & now run a fast-growing online pr...

Q&A: The Benefits of Biodegradable Sunglasses

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Mickey Loeb, owner of American PaperWear, explains why it’s important to offer sustaina...

Demand Returns for Brand Activations

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Meanwhile, marketing professionals in the space are contending with changing COVID poli...

Facebook Launches VR Meetings, But Why?

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‘Workrooms’ allows the distributed workforce to come together in a virtual conference r...

Car Inventory Shortages Can Lead to Promo Opportunities

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With demand outpacing supply there are fewer vehicles in dealership lots, but opportuni...