Strategy

Podcast: Spring & Summer Wearables - How to Decorate Top Products

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The weather is getting warmer, so now's the time to start thinking about summer promo...

Reinvention Songs: Inspiring Tales from the Pandemic

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Resourceful promo products companies adapted in remarkable ways amid the COVID-19 pande...

Splashy Towels

Whether at the beach, pool or golf course,...

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Sticker Sheets Present Promo Upsell Opportunity

Millennials in particular love custom stic...

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Q&A: Press Release Writing Basics

When your company does something noteworth...

Full-Color Drinkware: How to Sell Beyond Basic Beverage Glasses

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Promotional drinkware just got a full-color makeover. If your sales presentations...

Infographic: What to Do When an Order Goes Wrong

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You can still make the best of a bad situation.

Versatile Bandannas & Neck Gaiters

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They became ubiquitous during COVID, but they have lots of other uses.

Sales Reps Eager to Resume In-Person Selling

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Even as salespeople grow more comfortable with virtual selling, many reps long to escap...

Refined Executive Pens

They’re status symbols, fashion accessorie...

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Case Study: Promo Items Offer COVID Relief

A Kentucky bank helped struggling communit...

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Joe’s Picks: PPE & Drinkware

Check out the latest in these two high-dem...

6 Digital Marketing Ideas for Shoestring Budgets

Consider these strategies to increase your...

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5 Businesses That Need to Buy Privacy Promos Now

With workforces going remote and...

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Promotions Planner: Get Out There

Start presenting ideas to clients for proj...

Product IQ: The Ins and Outs of Safety Apparel

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Decoding the necessary-but-confusing lingo of certifications.

Boost Your Bottom Line: 6 Markets Looking for Leather Promos

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Gifts and awards have emerged as a major lifeline for the promo industry.  Clients...

Patagonia Misses the Forest for the Trees

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The apparel company is banning added logos to help the environment, and while its inten...

Dependable Caps & Hats

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They’re the classic walking billboard.

Celebrity-Studded Virtual Experiences in Demand

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Apps like Cameo and Looped allow you to connect with a wide variety of celebrities. The...

Invasion of the ‘Homepreneurs’

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Thanks to the pandemic-influenced crafting boom, an influx of home-bound enthusiasts is...