ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.
Not an ASI Member? Learn more about ASI today!
Product trends
Counselor State of the Industry 2025: Top Promotional Products Categories
StrategyThe top product categories in promo remained stable but stand to be affected by market ...
ASI Chicago 2025: Top Finds From the Show Floor
ProductsThere were tech products, natural materials and unique innovations aplenty at ASI’s sum...
Top 10 ESP Searches: Record Summer Heat Drives Growth for Cooling Promo Products in Q2
The second quarter also saw sustained inte...
Prime Line Partners With YETI To Offer Drinkware Styles
The supplier, a division of Counselor Top ...
Canadian Distributors Search for Classic Categories, Promo Stalwarts in ESP Amid Q2 Economic Uncertainty
Meanwhile, searches for “made in Canada” f...
Gemline To Offer Luxury Travel Brand Hartmann in Promo
ProductsHartmann’s line of bags and luggage is the latest retail brand addition to the Counselo...
The Bottle Station Improves Accessibility for People With Limited Mobility
StrategyThe product secures items to surfaces, making it easier for people with mobility issues...
Promotions Planner: Awareness in Action
ProductsStart presenting ideas to clients for promotional campaigns centered around October obs...
Translate Gen Z’s Love of ‘Grandma-Core’ Hobbies Into Promo
ProductsGen Z is taking their downtime offline – and their newfound interest in crafting, croch...
TravelChair Products Featured on ‘Good Morning America’
A range of outdoor chairs and a table from...
Koozie Group Pens Are One of the Products in the Running for Florida Competition
The pen collection can be voted the “Coole...
Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products
The decorating technique can add more dime...
Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
Plus, learn how razor brand BIC leveraged ...
The Bright Side: Women’s Headwear Brand Partners With Wounded Warrior Project
A portion of sales from one of Infinity He...
Promotions Planner: Educate & Appreciate
Start presenting ideas to clients for prom...
Ruckus & Co. Launches Nametag & Lanyard Recycling Program
SustainabilityAfter an event, attendees can deposit event credentials and lanyards into a special col...
National Donut Day: A Hole in Donut Brands’ Marketing Strategy?
StrategyDunkin’ collaborated with Stoney Clover Lane to release limited-edition accessories for...
Sponsored Content
High-Spend Sales Prospects Looking for Premium Headwear
If you want to secure partnerships with prestigious clients , it's important to...
SPONSORED BY:
Bolder, Brighter, Better: How To Improve Your Inkjet Printing With JETbright
There's a lot to love about the JETbright digital inkjet ink line...
SPONSORED BY:
Podcast: Why Your Clients Will Love the Washed Collection by BELLA+CANVAS
Help your clients tell their brand story with unique styles that are iconic from the...
SPONSORED BY:
The Comprehensive Custom Cups Sales Guide
Cheers to branded beverage cups! Raise a glass and read on to learn how to sell all...
SPONSORED BY:
A Pillow That Used To Be an Umbrella? Kathy Cheng Shares Promo Upcycling Success Stories
Upcycling, simply put, is the process of reusing a product or material in a way that...
Promotions Planner: Endless Summer
ProductsStart presenting ideas to clients for promotional campaigns centered around August obse...
‘Made in Canada’ ESP Searches Surge as Trade Uncertainty Continues
StrategyNew data from ASI Research indicates that, while classic categories once again took the...
Top 10 ESP Searches: Warm Weather Staples Climb Q1 Rankings
StrategyThe latest ESP data from ASI Research also highlights shifting trends, from retro style...