Research

Infographic: The Sales Environment in Canadian Promo

Research

While gross profit margin fell slightly between 2023 and 2024, the average number of da...

Why Labels Could Be the Next Big Opportunity in Promo

Research

Digital printing technology makes custom labels faster, more flexible and more profitable.

Infographic: Demand for Sustainable Promo Is on the Rise

Data from the 2025 Counselor State of the ...

---

Infographic: The Labour Market in Canadian Promo

While employee concerns have generally eas...

---

  The Most Intriguing Findings From the Counselor 2025 State of the Industry Report

To produce the annual Counselor State of...

Infographic: Sustainability Matters in Canadian Promo

Research

State of the Industry data from ASI Research highlights demand for environmentally frie...

Infographic: Monitoring the Supply Chain in Canadian Promo

Strategy

State of the Industry data from ASI Research shows that Canadian distributors continue ...

Counselor 2025 State of the Industry

Strategy

In a year of extraordinary challenges, promo companies have shown the grit needed to su...

Counselor State of the Industry 2025: The Top Markets for Promotional Products Sales

Strategy

Little shifted last year, but the biggest sectors in promo are bound to be impacted in ...

Counselor State of the Industry 2025: Do Public & Private Equity-Backed Promo Companies Perform Better Than Average?

This ASI Research analysis compares their ...

---

Counselor State of the Industry 2025: Top Promotional Products Categories

The top product categories in promo remain...

---

Counselor State of the Industry 2025: Promo Industry Trends

How will volatility impact four of the big...

Counselor State of the Industry 2025: Supplier Snapshots

With these snapshots, find out what makes ...

---

Counselor State of the Industry 2025: Supplier Health

A multitude of factors – starting with the...

---

Counselor State of the Industry 2025: Made in USA

Made-in-USA suppliers are enjoying an imme...

Counselor State of the Industry 2025: Labor

Strategy

A strong talent pool has eased hiring woes for suppliers seeking salespeople and office...

Counselor State of the Industry 2025: Sourcing Beyond China

Strategy

How will volatility impact four of the biggest industry-wide trends?

Counselor State of the Industry 2025: Distributor Snapshots

Strategy

These snapshots identify key characteristics within five distributor revenue classes.

Counselor State of the Industry 2025: Expanded Services

Strategy

Distributors are finding ways to grow by expanding their offerings to capture and conso...

Counselor State of the Industry 2025: Choosing Suppliers

Strategy

Distributors may not be expanding their vendor list, but they are welcoming suppliers w...

Counselor State of the Industry 2025: Projects Taking Longer

Strategy

Onerous service agreements, growing client requirements – and oh right, tariffs – are c...