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Case studies
At NYC’s Lunar New Year Parade, A Missed Opportunity for Merch
StrategyThe Lunar New Year Parade in NYC on March 1 drew hundreds of people to the streets of C...
A Cup of Culture: How the ‘Bad Johnnie’ Cocktail Cup Became a Collector’s Item in Puerto Rico & Beyond
StrategyHitex Marketing Group partnered with Scottish whiskey brand Johnnie Walker to create a ...
How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats
After the Green Bay Packers’ legal team ni...
Beauty Brand Challenges Influencers To Go Viral With Bold ‘Triple Dare Kit’
Produced by distributor WHOOPLA, the inspi...
What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details
With three releases tied to the 30th anniv...
Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins
StrategyFranchises like Wicked and Saw and movies like The Smashing Machine show how to get cle...
Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More
StrategyFrom Dunkin’ to Taco Bell, food brands have upped their game this fall with creative, q...
Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More
StrategyFrom Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print ...
3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout
Using print, promo and more, distributors ...
Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin
What started as an ejection- and suspensio...
The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance
The Yankees announced a new bobblehead of ...
Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe
Replete with ‘90s nostalgia and retro spor...
WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies
The sought-after merch tied to Apple’s big...
WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life
The partnership takes brand engagement to ...
Dutch Supplier Promoplants Offers Green Spin on Live Printing
SustainabilityThe company is able to personalize flower, plants and flower bulbs, in addition to pack...
Starbucks Summer 2025 Collection May Signal Shift to Smaller Stylish Drinkware
NewsIn addition to sunny colors, the coffee chain’s seasonal drop focuses more on carrying ...
Sponsored Content
Mastering The Hotronix 360 IQ: How To Print Headwear & Apparel
In this heat press tutorial , you'll learn how to get flawless, retail-ready prints...
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Quiz: How To Pick Your Perfect Flatbed Printer
Ready to invest in a flatbed printer, but not sure which one is right for you? Answer...
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Podcast: Why Patches & Emblems Are a Beginner-Friendly Decoration Favorite
Have you ever thought about decorating with patches and emblems , but weren't sure...
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The Power of Commemorative Tickets: Your Ticket to Sales Success
Step right up, we've got your golden ticket to promo sales . Find out...
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The Bright Side: Avril Lavigne Uses Co-Branded Merch To Help Skate Shop Burned Down in LA Wildfires
StrategyThe Canadian singer created her own merch to raise money to rebuild a Pacific Palisades...
Eagles Super Bowl Win Offers Fun & Valuable Promo Lessons
StrategyTake inspiration from apparel, headwear and print products that are showing up everywhe...
Inside Look: PA Printer Produces More Than 17,000 Apparel Pieces for Super Bowl Champion Eagles
StrategyDickson City’s Talk Shirty To Me went all in on the Eagles this year, meaning a bigger ...
Zagwear Fulfills Coors Light ‘Case of the Mondays’ Merch Ahead of Super Bowl
StrategyThe merch collection included a viral face roller made from an actual Coors Light can a...