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Personalized accessories, from stickers to patches to straw toppers, have transformed classic promo items into a playground for personal expression.
The owner of Full Throttle Marketing Powered by Proforma says the best thing a distributor can be for a client is a pain reliever.
AI is a game-changing innovation, but the real power lies in how distributors and suppliers harness it to move our industry forward.
Job gains in healthcare and construction and losses in warehousing represent opportunities and pain points for branded-merch companies.
Personalized accessories – the Counselor 2025 Product of the Year – have made waves by turning promo’s smallest items into major vessels for personal expression and brand engagement.
Meet growing demand for both apparel and sustainability with these eco-friendly wearables.
Discover creative products from new ASI suppliers.
Discover creative products from new ASI suppliers.
Nearly 10% of UPS’ planes and 5% of FedEx’s have been grounded for inspections and repairs that could take months.
The industry leader, who passed away on Nov. 22 at 78, will be remembered for his generosity, quick wit and approachable leadership style.
The company has donated $2 million over the last two decades, including more than $40,000 in charitable giving this year.
The American Products in Parks Act could be a boon for American promo manufacturers.
Most recently president of ROQ.US, Hunter will help Liquid Graphics expand its automation technology and grow business.
The Counselor Top 40 supplier said the B Corp certified brands mesh well with its commitment to thoughtful design and sustainable choices.
The clothing brand released its first-ever sustainability report and got candid about its progress and imperfections.
The Counselor Top 40 supplier and its drinkware-focused subsidiary ETS Express will both carry a selection of products from the two brands.
In a webinar on the ASI Learning Network, sales veteran Cliff Quicksell offers his expertise for expanding client bases with this attention-grabbing marketing tactic.
Lea Gilbert, who launched direct-to-garment apparel-decoration business Treehouse Creations in early 2025, has found success with old-fashioned sales tactics.
Direct mail is a natural extension of distributors’ existing capabilities, allowing them to support a broader range of client marketing needs.
Before heading off to our various Thanksgiving traditions, ASI Media’s editors took a moment to reflect on what we appreciate most about the unique industry we cover.
A new ad from Etsy lays out the ingredients for successful gift-giving this holiday season.
Make an investment that pays you back. When you purchase an eligible heat press of $2,000 or more from STAHLS' (asi/88984), you'll get $1,000 in free heat transfers. You can turn that credit into...
Gaze into the crystal ball and discover the products destined to dominate in the new year , plus sales strategies so you can turn these predictions into confirmed promo sales. Bestsellers ...
Kick off 2026 with momentum and maximize your revenue potential by tapping into high-impact promotional opportunities . These sales prospects should be at the top of your list to ...