ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.
Not an ASI Member? Learn more about ASI today!
Cimpress Subsidiary National Pen Appoints Bryan Kranik of BuildASign to CEO
The move comes amid a strategic initiative to combine the capabilities of National Pen, BuildASign and VistaPrint. Longtime CEO Peter Kelly has resigned.
Top Stories
2026 Merchandise World Brings Record Number of Attendees to Coventry, England
The U.K.’s largest annual trade show delivered its strongest performance since before the COVID-19 pandemic.
Fully Promoted Marks 25 Years in Business With New Franchise Partners & Increase in Promo Sales
The Counselor Top 40 distributor saw an approximate 2.5% increase in promo/apparel sales in 2025, supported by higher-value orders and expanding enterprise relationships across key verticals, the c...
Promo Insiders: Obsess Over Creating a Better Customer Experience
In this episode of Promo Insiders, Overture Promotions CEO and Counselor Power 50 member Tej Shah discusses the ingredients for successful M&A, the power of collaboration and what he’s thinking abo...
Branding Together: The Importance of Transparent Supply Chains, Featuring Atlantis Headwear
Co-hosts Cassie Green and Theresa Hegel chat with Elisa Pavan about the Italian headwear brand and the importance of incorporating sustainable practices at every stage of production.
Latest News
-
Tru Art Advertising Calendars Acquires Fellow Calendar Supplier M Line Calendars
-
Custom Sportswear Supplier Those Guys Print Launches Website Redesign
-
Vantage Apparel Launches Web Store Platform Swagee
-
PSI 2026 Achieves Guinness World Record
-
Melanie Langille Joins DezineCorp as VP of Sales
-
The Bright Side: 4imprint Awarded More Than 6,000 Grants in 2025
Product Hub
Products
This Week’s New Suppliers: New Promo, New Opportunities
Discover creative products from new ASI suppliers.
Products
BOSKA Food Tools Makes Its Promo Debut Through Gemline
The Dutch brand of kitchen tools crafts its products with sustainability and longevity in mind, according to Gemline.
Products
Editor’s Picks: Useful Umbrellas
With ample room for branding and a practical purpose, umbrellas are an ideal promotional item for commuters, students, golf tournament attendees and more.
American Solutions for Business Names New Director of Distribution
Justin Buysse joined the Counselor Top 40 distributor in 2019 and led several process improvements at the Glenwood distribution center.
-
The Bright Side: SnugZ USA Donates $100,000 to Wounded Warrior Project
The Counselor Top 40 supplier earmarks 1% of sales from its Basecamp product line to the veteran organization.
-
In The News - January 2026
Printify , a print-on-demand platform, has introduced embroidery-ready fonts, allowing online sellers to create text-based embroidery designs without any digitization delay or fear of...
-
Spector & Co. Promotes Shashi Singam to Marketing Executive Vice President
Singam joined the Montreal-based supplier nearly 10 years ago.
-
Winter Storm Fern Updates
Over the weekend, winter storm Fern ravaged through much of the U.S. If your company has been affected, please email us at feedback@asicentral.com . Below are updates about promo company...
Promo for the Planet
Sustainability
What Distributors Should Know About Sustainable Sourcing
During an education session at PPAI Expo, Laura Smith of Storm Creek shared advice for vetting suppliers for sustainable practices and avoiding greenwashing.
Sustainability
Storm Creek Earns bluesign PRODUCT Certification
The Counselor Top 40 supplier becomes first U.S.-based promo apparel company with the designation.
Sustainability
Geiger Achieves EcoVadis Global Platinum Rating
The certification places the Counselor Top 40 distributor among the top 1% of assessed sustainable businesses globally.
How To Sublimate the Top of a Bucket Hat
Angie Meese of That Shirt Shack explains how she engineered a special ABS plastic prototype to enable sublimation on the tops of bucket hats for the Branding Together podcast merch project.
-
My Favorite Merch: Nenette Gray, Lemonade Creative Marketing
Industry distributors share the promo products that they love the most.
-
How Distributors Are Winning Sales Despite International Tourism Slowdown
Shifting travel patterns (including a rise in domestic tourism) are prompting promo companies to help hospitality clients do more with tighter budgets.
-
3 Goals for Distributors’ First 3 Months
In this course on the ASI Learning Network, Christina Mendola, executive director of distributor services at ASI, shares her top goals for new distributors in their first 90 days of business.
-
The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection
Apparel decorators produced a creative collection of branded merch to outfit the hosts of Branding Together, our monthly industry podcast.
Sponsored Content
AutoTran, Inc.
Quiz: How To Pick Your Perfect Flatbed Printer
Ready to invest in a flatbed printer, but not sure which one is right for you? Answer a few quick questions to get matched with the best printer for your business .
STAHLS'
You Buy the Press, STAHLS’ Will Fund the Rest
Make an investment that pays you back. When you purchase an eligible heat press of $2,000 or more from STAHLS' (asi/88984), you'll get $1,000 in free heat transfers. You can turn that credit into...
Giant Media
Looking Ahead: Promo Products To Pay Attention to in 2026
Gaze into the crystal ball and discover the products destined to dominate in the new year , plus sales strategies so you can turn these predictions into confirmed promo sales. Bestsellers ...