Strategy

Koozie Group Pen Goes Viral on TikTok

Strategy

A TikTok user shared a story about the “best pen she’s ever used,” and now the Top 40 s...

7-Eleven, Tetris Team Up With Slurpee-Shaped Game Console

Strategy

To celebrate the 40th anniversary of the classic video game, the convenience chain is r...

Local Sales Roadmap: Homegrown Opportunities for Full-Color Printing

When it comes to  full-color printing...

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Taylor Swift Mania Boosts Apparel Brand’s Sales

After the pop star wore its hat promoting ...

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4 Tips for Spotting – and Avoiding – AI Washing

Artificial intelligence has been much hype...

Make the Sale: How To Sell Outdoor Advertising for Any Event

Strategy

Master the art of selling outdoor advertising for any type of event with help...

End-Buyer Research: Finance & Insurance

Strategy

ASI’s exclusive research reveals client buying habits in eight markets and across multi...

How the Paris Olympics Uses Creative Packaging (but Minimal Cliché) for Branded Merch

Strategy

As with events like the World Cup, the Olympics merchandise reflects on the host city/c...

Market Mastery: How To Tap Into Sales With 5 Top Industries

Strategy

Maximize your sales numbers  by targeting  top markets  with products that fulfill...

Distributors Targeting Greek Market Turn to Students for Inspiration

Licensing barriers and inflationary pressu...

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Your Path to Increased Profit: Is Every Department Thriving?

Having a grasp on every aspect of your bus...

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The Campaign Case Study: ‘Rounding Up’ For a Cause

A California-based distributor’s on-trend ...

ASI Chairman Norman Cohn Becomes TikTok Influencer

An unboxing video his granddaughter posted...

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Join the Movement & Wear the Change: Discover the Earthwise Collection

Meet the Earthwise Collection from...

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Help Clients Gear Up for Adventure With Outdoor & Recreation Promos

The weather is getting warmer, which...

Ace Hardware Celebrates Its Centennial With Vintage-Themed Merch

Strategy

To ring in the anniversary of its 1924 founding, the largest retailer cooperative for h...

#Counselor70: Choose Counselor’s Most Iconic Cover

Strategy

You voted for your favorite from each decade. Now we've crowned the grand champion.

Decorating Roundup: Vastex Offers New Direct-to-Film Equipment

Strategy

Plus, Arcus Printers has introduced a new flatbed cutting machine and Stahls’ is loweri...

What’s Going on With the Science Based Targets Initiative?

Strategy

SBTi – a group that sets climate-reduction targets followed by many promo firms – walke...

#Counselor70: Industry Leaders Reflect on ‘My Counselor Moment’

Strategy

Promo veterans look back on their most memorable appearances in the magazine, and what’...

Country Star Luke Combs Collaborates With Miller Lite on Tour & Merch

Strategy

As Combs kicks off his “Growin’ Up and Getting Old” tour this month, the Grammy-nominat...