Strategy

Will Smith Releases New ‘Fresh Prince of Bel-Air’ Merch & It’s Suddenly 1992 Again

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The mega star’s limited-time swag collection is another sign of the marketing potential...

No Official Merchandise For New Royal Baby

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The dearth of merch brakes with recent royal tradition.

Sales Travel In The Promo Products Industry

In a time of digital communication and fac...

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How to Build Out Your New Office

Tips from Adam Felson, the director of a S...

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4 Profitable Trends For Personal Wellness Promos

Spring has officially sprung - it's time...

5 Profitable Markets For Repeat Orders

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Wouldn't it be nice to sell once to clients and get continuous paychecks from them...

Q&A: Expert Tips for Sales Travel

Advantages

We asked Josh Frey, founder of The Swag Coach, a Geiger (asi/202900)-affiliated promo b...

Quiz: What Do You Know About Apparel Sustainability?

Wearables

The June issue of Wearables is all about sustainability in the apparel industry -...

Taco Bell Debuts New Line Of Summery Branded Merchandise

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“Hot sauce” is the collection’s definitive theme.

Clever Beverage Gifts

Beverage gifts appeal to a wide swath of...

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Travel Must-Haves

These travel items from industry...

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Top 5 Reasons to Add Direct-to-Garment Printing to Your Promotional Products Business

Whether you are an existing screen...

Fisher Space Pen Co. Launches 50th Anniversary Moon Landing Collector's Set, Anniversary Pens

Fisher Space Pen Co. is a supplier selling...

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I Earned My BASI: Patrick Buchberger

Patrick Buchberger is the owner of...

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Brady Tops List Ranking NFL Players’ Merch Sales

Apparently, winning a sixth Super Bowl...

Summer Sales Guide: Boost Your Revenue With Beach Towels

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Looking to heat up your summer sales? Meet your new best friend: beach towels. These...

Fashion Forecast: 5 Trending Colors You Must Pitch This Year

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Fashion moves fast. Make sure you know which colors are in high demand to give your...

Enter the Wearables Top Decorator Challenge

Wearables

Are you eager for the opportunity to show off your decorating skills and see how your...

Video: Has Trump Been Good or Bad For the Promo Industry?

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In this edition of Counselor's weekly Facebook Live video "This Week in Promo,"...

How to Build Your Sales Confidence

Advantages

Here are actions you can take to help boost your success.

Engaging Writing Instruments

Advantages

ASI research reveals writing instruments' cost per impression is 1/10 of a cent,...