Strategy

How to Build a Service Business

Advantages

Q&A with Doug Fletcher, founder of Fletcher & Company, a marketing consultancy that spe...

Screen Printing Vs. DTG: A 10-Round Battle

Wearables

As direct-to-garment digital printing has gained popularity and affordability, the...

Crucial Mobile & Tech Accessories

Stay on the cutting edge with these...

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Disney Launches New California Food & Wine Festival Merchandise

The collection has interesting creative ta...

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Podcast: Customer Service in the Social Media Age

ASI's Patrick Kennedy and Vincent Driscoll...

'Game of Thrones' Sweepstakes, Swag Helps Fuel Red Cross Blood Drive

Web Exclusive

'GOT' T-shirts are among the branded merchandise on offer.

How To Target Local Prospects With Made-in-the-USA Promos

Web Exclusive

To capture business from local prospects, you don't have to look far: USA-made...

How To Plan The Perfect Golf Tournament

Web Exclusive

You're thinking about staging a big corporate or fundraising golf tournament....

Exclusive Podcast With Neil Ringel, Polyconcept’s New CEO

Web Exclusive

Michele Bell, ASI's Editorial Director, interviewed Neil Ringel - the new CEO of...

5 Steps To Streamline Your Apparel Sales

Apparel makes up over one-third of...

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4 Profitable Markets for Apparel Program Sales

The Counselor 2018 State of the Industry...

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Pediatrics Office Uses T-shirts to Promote Vaccination

A New York pediatrician's office has...

Case Study Q&A: Teddi Mellencamp Arroyave’s New Merch Line

Top 40 distributor BAMKO (asi/131431) deli...

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U.S. Promo Supplier Makes Conference Table Pads For Trump/Kim Hanoi Summit

Meanwhile, screen-printed T-shirts featuri...

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Podcast: Leveraging Quirky Holidays for Your Business

From the remarkable to the ridiculous,...

How to Use High-Solids Acrylic

Wearables

HSA inks bridge the gap between water-based inks and traditional plastisols.

Promo Products Perfected: Low Minimums? No Problem

Web Exclusive

How many times has this happened to you? You've got a client in your pipeline that's...

Carolina Hurricanes Turn 'Bunch of Jerks' Insult Into Clever Branded T-Shirts

Web Exclusive

For promotional products firms, the tee highlights the growing opportunity with "moment...

National Bobblehead Hall of Fame & Museum Officially Opens

Web Exclusive

Bobbleheads aren't the biggest category in the promotional products industry, but...

How To Sell Name Badges To Service Industries

Web Exclusive

Service industries are a huge sales opportunity for name badges: According to the...

Case Study: Distributor Rocks Client’s Grammy Invitations, Gifts

Web Exclusive

The San Francisco company successfully put together unique items in a tight timeframe.