Strategy

How to Embroider on Stripes and Patterns

Wearables

With proper planning, there’s no need to shy away from decorating on bold prints.

The Smart Distributor’s Guide to Apparel Decoration

Web Exclusive

You know screen printing, and you sort of get embroidery - but do you understand...

Nike’s Shoppable Snapchat Lens Let Users Buy Team U.S.A. Soccer Jerseys

The experience heralds interesting innovat...

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How to Target the Eco-Conscious Market

Once just nice to have, eco-conscious prod...

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Bold Towels

From beaches and pools to golf courses...

Fashion Trend Report 2019

Web Exclusive

As trends change, outerwear brands stay relevant by adapting to new ideas, being...

CPSC Recalls Wireless Charging Pads

Web Exclusive

The U.S. Consumer Products Safety Commission (CPSC) has issued an official recall for...

‘Cocaine Mitch’ Swag Generates Campaign Funds, Stirs Controversy

Web Exclusive

‘Cocaine Mitch’ is a reference to Senate Majority Leader Mitch McConnell.

4 Creative Advertising Ideas Your Competitors Aren't Pitching

Web Exclusive

It's time for a promo product refresh. Don't get bogged down in a sea of promo pens...

Infographic: How to Provide the Best Prices on Performance Apparel

Your clients want performance apparel,...

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How to Target the Luxury Hotel Market

Luxury hotels are filling rooms, which is ...

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Sun Protection Must-Haves

The sun puts smiles on our faces but it...

5 Trending Golf Apparel Styles Every Client Should Try

Golf apparel has changed - so should the...

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How to Target the Cannabis Market

As more states legalize marijuana, the opp...

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Will Smith Releases New ‘Fresh Prince of Bel-Air’ Merch & It’s Suddenly 1992 Again

The mega star’s limited-time swag collecti...

No Official Merchandise For New Royal Baby

Web Exclusive

The dearth of merch brakes with recent royal tradition.

Sales Travel In The Promo Products Industry

Advantages

In a time of digital communication and faceless transactions, we’ve found four tireless...

How to Build Out Your New Office

Advantages

Tips from Adam Felson, the director of a San Francisco-based project management firm th...

5 Profitable Markets For Repeat Orders

Web Exclusive

Wouldn't it be nice to sell once to clients and get continuous paychecks from them...

4 Profitable Trends For Personal Wellness Promos

Web Exclusive

Spring has officially sprung - it's time to pitch personal wellness. Your clients...

Q&A: Expert Tips for Sales Travel

Advantages

We asked Josh Frey, founder of The Swag Coach, a Geiger (asi/202900)-affiliated promo b...