Strategy

Quiz: What Do You Know About Apparel Sustainability?

Wearables

The June issue of Wearables is all about sustainability in the apparel industry -...

Taco Bell Debuts New Line Of Summery Branded Merchandise

Web Exclusive

“Hot sauce” is the collection’s definitive theme.

Clever Beverage Gifts

Beverage gifts appeal to a wide swath of...

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Travel Must-Haves

These travel items from industry...

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Top 5 Reasons to Add Direct-to-Garment Printing to Your Promotional Products Business

Whether you are an existing screen...

Fisher Space Pen Co. Launches 50th Anniversary Moon Landing Collector's Set, Anniversary Pens

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Fisher Space Pen Co. is a supplier selling in the promotional products space.

I Earned My BASI: Patrick Buchberger

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Patrick Buchberger is the owner of Proforma Premier of Duluth (asi/491842) in Duluth,...

Brady Tops List Ranking NFL Players’ Merch Sales

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Apparently, winning a sixth Super Bowl this February wasn't enough for Tom Brady. ...

Summer Sales Guide: Boost Your Revenue With Beach Towels

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Looking to heat up your summer sales? Meet your new best friend: beach towels. These...

Fashion Forecast: 5 Trending Colors You Must Pitch This Year

Fashion moves fast. Make sure you know...

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Enter the Wearables Top Decorator Challenge

Are you eager for the opportunity to...

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Video: Has Trump Been Good or Bad For the Promo Industry?

In this edition of Counselor's weekly...

How to Build Your Sales Confidence

Here are actions you can take to help boos...

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Engaging Writing Instruments

ASI research reveals writing...

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How to Upgrade Your Screen-Printing Art

Keep your designs clean and crisp and prin...

"Liquid Gold" And The Psychology Of Color = More Profits

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When people ask what you do, here's a new answer: "I provide Liquid Gold." As...

3 Creative Add-Ons To Increase Your Average Order Values

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It's all in the details − true for both the promos you sell and your profits. You can...

CPSC Recalls Toy Vehicles Due to Choking Hazard

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The U.S. Consumer Products Safety Commission (CPSC) has recalled nearly 500,000...

Trend Alert: Tie-Dye

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The chaotically colorful look of the 1960s counterculture is suddenly hip again.

How to Add Words to the Back of A Cap

Wearables

Add an extra touch of branding to a baseball cap by embroidering text down its vertical...

Uncommon T-Shirts

Advantages

Eight-in-ten consumers own a branded T-shirt, according to ASI. These walking...