Strategy

Brand Recycles Billboards Into Unique Bags

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How many times have you described a tote bag as a "walking billboard"? One company...

Commentary: The Hidden Fees of Payment Processing in Promo

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Your firm may be able to save thousands of dollars each year by learning the lingo and ...

How to Increase Profits with 3-D Embroidery

3-D embroidery can be a great way to incre...

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The Foolproof Custom Promo Checklist

Are you ready? We're about to take...

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Make The Sale With Any Client: 5 Event Essentials For Under $5

Your clients want promos for their...

Next Level Hosts Pop-Up Experience at SXSW

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Top 40 supplier Next Level Apparel (asi/73867) recently hosted a pop-up...

'Brexit' Propels Outpouring of Branded Merchandise

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Proponents and opponents of the U.K.’s looming exit from the European Union are using m...

ASI Hosts Panel Session With Geiger, Hit Executives

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More than 100 employees listened to a discussion about the state of the promo marketplace.

How to Sew On Stretchy Material

Wearables

Performance fabric requires special skills from both the digitizer and embroiderer.

Protective Apparel Guide: Who, What and How to Sell

The global protective clothing market is...

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8 Steps to Start a Successful Decorating Business

Every new business owner starts at the...

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Fundamental Travel Products

These on-the-go products make the...

The 2019 Top Apparel Trends Report

What's new and in style? Lauren Cocco,...

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Five Merch Trends From the Masters

Golf’s first major tournament of the year ...

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How to Maintain a Personal Touch in the Digital Age

Interviews with the brightest minds in bus...

6 Ways to Sell No-Risk Apparel From Overseas

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When importing promo apparel, it sometimes feels like choosing between quality and...

Boost Promotions Undergoes Rebrand

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Chris Faris, president & CEO of Boost Promotions (asi/142942) in Gloucester, MA, discus...

Game of Thrones Branded Merchandise Push Reaches Fever Pitch

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Everything from edibles to sneakers features among the popular promotional products.

How to Provide Promotional Printing Better Than the Rest

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Marketing materials, such as business cards, brochures and flyers, come with lots of...

How to Sell Apparel for Women, By Women

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For over 40 years, Stormtech founder Blake Annable has passionately focused on design...

Alphabroder Achieves FAM Partner Status

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Alphabroder, one of the industry's largest wholesale suppliers of blank apparel, is...