Strategy

Adventures in Rebranding: Dunkin’ Donuts Changes Name

Web Exclusive

“Donuts" is being dropped in favor of just “Dunkin’.”

How to Build a Community on Social Media

Advantages

This distributor builds goodwill on social media to drive traffic naturally.

End-Of-Year Incentives End-Users Will Want To Wear

Apparel and accessories are some of the...

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Gildan Launches Polo Brand

Top 40 supplier Gildan (asi/56842)...

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Q&A: Matt Gresge, AIA Corporation

Under CEO Matt Gresge's leadership, AIA...

Target Decorated Apparel Names President

Web Exclusive

Target Decorated Apparel (asi/90549), a Chicago-area contract decorator, has...

Gritty: Marketing Gold or Short-Term Stunt?

Web Exclusive

The Philadelphia Flyers new mascot is a viral sensation, but can his appeal last? We ho...

Plan Ahead For Q4 And Beyond With Promotional Printing

Web Exclusive

This upcoming seasonal marketing calendar will arm you with knowledge of the biggest...

5 Workwear Trends To Watch

Web Exclusive

Think apparel trends don't apply to your workwear business? Think again. There are a...

Top 5 Customers For Healthcare Promos

Top 5 Customers for Healthcare Promos ...

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Multi-Use Lanyards

Lanyards have long been a part of our...

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Walmart Pledges To Pull Soviet T-Shirts After ‘Eastern Bloc’ Outcry

Still, it appeared some Soviet-themed tees...

‘FitzMagic’ At Heart of Trademark, Personal Branding Controversy

NFL Rookie Minkah Fitzpatrick has taken fl...

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Don’t Give Up On Customer-Gifting Programs

Customer gifting is in decline, but distri...

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Why Housewares Should Be Your Next Hot Seller

There's no place like home. End-users...

Why You Should Be Selling Calendars

Web Exclusive

Calendars may seem like a thing of the past, especially since cellphones are...

6 Strategies to Extend Holiday Business Year-Round

Advantages

Yes, December gifts are an absolute must. But there are 11 other months that deserve yo...

Q&A: A Plethora of Personalized Products

Advantages

Christopher Robbins, vice president of sales at Custom Color Solutions (asi/47905), spo...

Is This the Next Evolution of Apparel Customization?

Wearables

Brennan Mulligan, founder and CEO of Skyou Inc. (asi/87637), has been in the mass...

Why You Can Bet On Bags For Big Orders

Web Exclusive

Look around: Promo tote bags are carried everywhere, from offices, gyms and...

Fisher Space Pen Celebrates 50 Years In Space

Web Exclusive

Promo supplier Fisher Space Pen Co. (asi/54423) has released a limited edition pen and ...