Strategy

Steak-Umm Capitalizes on Twitter Fame With Swag Store

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For a profile in how a clever social media strategy can be leveraged into offline...

Top 10 Selling Points of USB Chargers

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Top 10 Selling Points of USB Chargers Since nearly everyone owns a smartphone,...

Increase Sales in Top Markets With Innovative Signage & Displays

The latest State of the Industry figures...

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Proforma Creates Program to Attract Young Professionals

Top 40 distributor Proforma (asi/300094)...

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Adventures in Rebranding: Dunkin’ Donuts Changes Name

“Donuts" is being dropped in favor of just...

How to Build a Community on Social Media

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This distributor builds goodwill on social media to drive traffic naturally.

End-Of-Year Incentives End-Users Will Want To Wear

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Apparel and accessories are some of the most popular promos for end-of-year gifts....

Gildan Launches Polo Brand

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Top 40 supplier Gildan (asi/56842) is entering the polo game with a new brand...

Q&A: Matt Gresge, AIA Corporation

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Under CEO Matt Gresge's leadership, AIA Corporation (asi/109480) increased...

Target Decorated Apparel Names President

Target Decorated Apparel ...

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Gritty: Marketing Gold or Short-Term Stunt?

The Philadelphia Flyers new mascot is a vi...

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Plan Ahead For Q4 And Beyond With Promotional Printing

This upcoming seasonal marketing...

5 Workwear Trends To Watch

Think apparel trends don't apply to...

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Top 5 Customers For Healthcare Promos

Top 5 Customers for Healthcare Promos ...

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Multi-Use Lanyards

Lanyards have long been a part of our...

Walmart Pledges To Pull Soviet T-Shirts After ‘Eastern Bloc’ Outcry

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Still, it appeared some Soviet-themed tees were available online early Monday.

‘FitzMagic’ At Heart of Trademark, Personal Branding Controversy

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NFL Rookie Minkah Fitzpatrick has taken flak for filing a trademark application for “Fi...

Don’t Give Up On Customer-Gifting Programs

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Customer gifting is in decline, but distributors can reverse the trend by painting the ...

Why Housewares Should Be Your Next Hot Seller

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There's no place like home. End-users certainly know this, but do your clients?...

Why You Should Be Selling Calendars

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Calendars may seem like a thing of the past, especially since cellphones are...

6 Strategies to Extend Holiday Business Year-Round

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Yes, December gifts are an absolute must. But there are 11 other months that deserve yo...