Strategy

5 Reasons To Feel Good About The Apparel You Sell

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Do you ever think about where the apparel you sell comes from? Not all apparel is...

Café Press Takes Heat Over Journalist Lynching T-Shirt

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The shirt featured a message that advocates the lynching of journalists.

Indispensable Safety Gear

According to OSHA, worker injuries and...

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Help Your Clients Brand Themselves

Bet high on upping your clients' brand...

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Capsule Collection Weds High Fashion With World Cup Spirit

Fashion retailer Yoox and publication SEPP...

How To Use LinkedIn to Reach Key People

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Take these all-important steps to up your success rate in finding decision-makers on...

Amazon’s New Delivery Initiative Might Impact the Promotional Products Industry

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The program could also affect third-party shipping providers like UPS, FedEx and the Un...

Q&A: Video Games Fertile Ground for Merch

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Video games are big business, so it's no surprise that the merch surrounding beloved...

Video: Translating Retail Beachwear Trends

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Keeping up with the fashion world can be a challenge. But to stay competitive in the...

Wearables News Briefs - July 2018

Stormtech Performance Apparel ...

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Let Freedom Ring with Vintage Americana Clothing

Stars and stripes in faded shades are tren...

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How To Win Over Key People

Don’t look for the decision-maker by using...

Women of Promo Confront Workplace Inequality

The #MeToo movement has reopened the disco...

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Branding #MeToo: Activism or Opportunism?

After major Hollywood film producer...

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The Right Fit: Back-To-School Style Guide For Children's Apparel

If you want BIG sales, it's time to...

Will 3-D Printing Upend Promo Supply Chain?

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A Brooklyn company is using 3-D printing to mass produce promotional products. Find out...

Writing a Story on #MeToo Was an Honor … and a Challenge

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Like so many, I wasn't shocked at what was exposed by the #MeToo movement last fall....

How Top Promo Companies Encourage Workplace Equality

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Leading companies in the promotional product industry typically operate from a core...

Promo Women: Personal Safety Comes First

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Women are no strangers to the potential risks that threaten their safety....

3 Creative Ways To Differentiate Your Promotional Pens

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Promotional pens are one of the longest-standing specialties, which is great because...

Why Activewear Will Be A Top Seller For Back-To-School Shopping in 2018

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Back-to-school shopping happens over an eight-week period from early July to late...