Strategy

Q&A: The Value of Handcrafted Branded Merch

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Chelsea van der Meer is the founder, creative director and "head hustler" at Batch,...

T-Shirt Brand Could “Drastically Alter the Future of Fashion”

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A new basics T-Shirt brand is set to launch this week, and some fashion experts think...

Promo Talk: Nissin Shah, Rhombus Canvas

Candid opinions from industry pros.

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Souvenir Apparel Across The States

Did you know, the U.S. sales of gift,...

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Decorators’ Nightmare Scenarios – Solved!

We have the answers to the burning questio...

Designer Shirt Gives New Meaning to Idea of Layering

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Luxury fashion brand Balenciaga just launched some Franken-fashion that's befuddling...

How To Sell Apparel That Appeals To Millennials

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Millennials influence a lot more than social media and the popularity of avocado...

How To Capture High-End Clients: The Product You Need To Know

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High-end (aka high-spend) clients are the holy grail of customers, but capturing...

Q&A: Why Decorators Need Online Design Tools

Wearables

Many apparel decorators and distributors worry about how they can compete with...

Distributors, Decorators Share Business Fears

As a small-business owner, what are some...

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Pepsi Has A New Promo Products-Fueled Rewards Program

Once upon a time, Pepsi was the choice...

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Promotional Products and the #RedforEd Movement

Teachers are seeing red - and they want...

Charles River Apparel Builds Teamwork Through Mini Golf

Top 40 supplier Charles River Apparel...

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Kaeser & Blair Hosts 4th Annual Sales Leader Summit

Top 40 distributor Kaeser & Blair...

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Online Stores Are Changing Sports Fundraising for the Better

The importance of fundraising in youth...

World Cup History Transformed Into Animated Tapestry

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If you love soccer and embroidery, then you'll get a kick out of this news: The BBC's...

Promo Market to Target: Sports Leagues

Advantages

Scoring sales with clients in this massive market is simple: be their go-to teammate in...

Instagram Takeover: Vantage Apparel

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Vantage Apparel (asi/93390), the Avenel, NJ-based supplier and decorator, is the...

How To Sell Trophies and Awards

Advantages

The "everyone gets a trophy" approach to youth sports may have its detractors, but...

Must-Have Wearable Technology

Advantages

One in four Americans owns a wearable device, and the number just keeps rising. The...

In Memoriam: Fran Ford

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Remembering an industry icon of the highest order, who passed away on Monday, May 21.