Strategy

AIA Corporation Names New CEO

Web Exclusive

Top 40 distributor AIA Corporation (asi/109480) announced that it has named Matthew...

Top 10 Promotional Products Tweets of the Week - October 7, 2016

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Each week I spend a good deal of time on Twitter posting and engaging with folks...

Promotional Products Companies Affected by Hurricane Matthew

Hurricane Matthew could have a...

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6 Stellar Flashlights

Every emergency kit should include a...

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Obituary: Marcy Lazarus

Marcy Lazarus, president of Promotional...

Joe Haley Eats Bugs Live On Facebook

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If you missed Tuesday's Facebook Live stream of The Joe Show, you missed our very own...

Lands’ End Raises Funds for Cancer Research

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Apparel brand Lands' End, parent company of Lands' End Business Outfitters...

Netflix Recreates Luke’s Diner to Promote Gilmore Girls Revival

Web Exclusive

On Wednesday, streaming giant Netflix transformed over 200 coffee shops across the...

How to Master A Border Design

Wearables

Add some style to the hems of clothing or home décor with an embroidered border.

Understand Your Trimming System

Here's the sequence of actions involved...

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How to Create a Seven Color Print

Make your artwork stand out. 1....

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Master Reflective Inks

Reflective inks can be useful in workwear,...

4 Tips for Better Organic Reach

Master Keywording: SEO keywords are...

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Direct-To-Garment Printing Statistics

Facts about a growing trend in promotional...

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How To Win Sales With In-Person Cold Calls

Can walk-in sales calls still work? You be...

5 Ways to Upsell Fall/Winter Apparel

Web Exclusive

Expand your client base and upsell apparel this season. 1. SEPARATE style...

Promotional Products Statistics for the Hispanic Market

Advantages

Only 4% of promotional products distributors currently have reps focused on selling spe...

Towel Specialties Launches New Division

Web Exclusive

Towel Specialties (asi/91605) has launched its new Cobblestone Mills division,...

How to Sell Promotional Products to Unfamiliar Groups

Advantages

Beware cultural differences when selling ad specialties and learn who your customers re...

Rally More Political Orders

Advantages

It’s a busy season for political campaigns, and there is ample opportunity for sales. W...

3 Tips for Paid Search

Advantages

Savvy targeted paid search ads will make you more visible online.   Try...