Strategy

Licensing Lessons

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A primer on collegiate licensing

How to Master In-Person Communication

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While communicating digitally can be a boon, face-to-face relationship building is...

Target Picks up Baby-Monitoring Wearable

For anxious new parents, a simple...

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Latch on to Personalization Trend With Custom Pins

Personalization is huge right now as...

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The Trial of the Digital Century

Could the cellphone – one of the greatest ...

Instagram Announces New Feature, Challenges Snapchat

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Instagram on Tuesday introduced Instagram Stories, a new feature that lets people...

Wearables News Briefs - August 2016

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BERNINA of America announces a Pinterest sweepstakes, with the chance to win a...

How To Score Sales In The Sustainable Building Niche

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Sow the seeds of sales growth by partnering with green building businesses.

Vote Now! Cellphones On Trial

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Is the smartphone more curse than blessing? At first glance, the question might...

Special Interest Groups Use Promos to Spread Message at DNC

Nonprofits and other political activists...

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7 Sweet Candy Creations

Tired of getting the cold shoulder when...

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How To Create A Trade Show Strategy

A how-to guide for those just starting out...

Stand-Out Items at the DNC

With the streets of Philadelphia crowded...

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Video: Improve Your Leadership Skills

In this episode of the Wearables...

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Political Buttons Abound at DNC

Hillary Clinton made history Tuesday,...

How to Leverage LinkedIn for Sales

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A straightforward guide to success that can become your foundation for social selling.

‘Snowden’ Stuns Comic-Con With Unique Promo

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Comic-Con has become a buffet of pop culture-themed ad specialties over the past...

Wearable Cameras Help Document Life’s Moments

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Every breath you take, every move you make, lifelogger technology is watching...

Fashion Faceoff: Winner Revealed

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The cat's finally out of the bag. Erin Keenan, now a senior at Moore College of Art...

How to Target the Craft Beer Industry

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Rising sales and a national reach make the craft beer industry an excellent market for ...

8 First-Rate Tech Promos

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Technology products are great for gift-with-purchase programs, for welcoming new...