Strategy

Writing Instruments - Women Versus Men

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The ASI Ad Impressions Study was first launched in 2006 by ASI's research team to...

Ask an Expert: Price Your Embroidery for Profit

Wearables

Q. How can I price my embroidery for profit? I have a hard time knowing if I'm...

Medical Wearable Quells Chronic Pain

Last April in Wearables , I wrote about...

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Writing Instruments - Percentage Owned

The ASI Ad Impressions Study was first...

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Fat Cats & Corpulent Canines

Though Fido and Fifi are perfectly happy...

Promotional Products Owned Outside The United States

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For the 2016 Global Advertising Specialties Impressions Study, respondents were asked...

Sell To The Yoga Market

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The number of Americans participating in yoga is about on par with the nation's...

Wearables News Briefs - January 2016

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Polyconcept North America  (PCNA) announced a new sales contest for U.S....

Promotional Products Owned In The United States

Web Exclusive

For the 2016 Global Advertising Specialties Impressions Study, U.S. consumers were...

Proforma Owner Donates to Clemson Vehicle Research

By the time distributor Will Quinn had...

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Is Cold Calling Dead? The Great Debate

In this series of monthly videos,...

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How to Be a Great Mentor – 4 Tips

1. Grow In Your Role Don't forget...

The Branding Makeover of a Famed Children’s Author

Even if you don't work in marketing or...

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CES 2016: Head-to-Toe Wearable Tech Debuted

Wednesday was the first official day of...

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Target Market: Legal Marijuana

Spark sales by meeting the branded merchan...

Vladimir Putin 2016 Calendar Is A Mega Hit

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If you're one of the millions who poured into movie theaters this past week to see ...

Good for Nothing Embroidery: Inspiration Board

Wearables

"You know when you listen to a song and then you're just obsessed with it?"  Marie...

8 Tips To Improve Public Speaking

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Win over audiences of all sizes with these can’t-miss public speaking strategies.

Boot Camp for Screen-Printers Returns in 2016

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Scott Fresener of T-Biz Network International and Mike Fresener of Independent...

Slideshow: Pantone’s Colors of the Year

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Pantone steers the direction on color usage in everything from fashion to interior...

How To: Choose The Right Embroidery Backing

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A strong foundation is important. Backing gives your garment stability, and is one...