Strategy

Sales Travel In The Promo Products Industry

Advantages

In a time of digital communication and faceless transactions, we’ve found four tireless...

How to Build Out Your New Office

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Tips from Adam Felson, the director of a San Francisco-based project management firm th...

4 Profitable Trends For Personal Wellness Promos

Spring has officially sprung - it's time...

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5 Profitable Markets For Repeat Orders

Wouldn't it be nice to sell once to...

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Q&A: Expert Tips for Sales Travel

We asked Josh Frey, founder of The Swag Co...

Quiz: What Do You Know About Apparel Sustainability?

Wearables

The June issue of Wearables is all about sustainability in the apparel industry -...

Taco Bell Debuts New Line Of Summery Branded Merchandise

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“Hot sauce” is the collection’s definitive theme.

Clever Beverage Gifts

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Beverage gifts appeal to a wide swath of users, from distilleries and wineries to...

Travel Must-Haves

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These travel items from industry suppliers are perfect for both clients' promotional...

Top 5 Reasons to Add Direct-to-Garment Printing to Your Promotional Products Business

Whether you are an existing screen...

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Fisher Space Pen Co. Launches 50th Anniversary Moon Landing Collector's Set, Anniversary Pens

Fisher Space Pen Co. is a supplier selling...

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I Earned My BASI: Patrick Buchberger

Patrick Buchberger is the owner of...

Brady Tops List Ranking NFL Players’ Merch Sales

Apparently, winning a sixth Super Bowl...

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Summer Sales Guide: Boost Your Revenue With Beach Towels

Looking to heat up your summer sales?...

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Fashion Forecast: 5 Trending Colors You Must Pitch This Year

Fashion moves fast. Make sure you know...

Enter the Wearables Top Decorator Challenge

Wearables

Are you eager for the opportunity to show off your decorating skills and see how your...

Video: Has Trump Been Good or Bad For the Promo Industry?

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In this edition of Counselor's weekly Facebook Live video "This Week in Promo,"...

How to Build Your Sales Confidence

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Here are actions you can take to help boost your success.

Engaging Writing Instruments

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ASI research reveals writing instruments' cost per impression is 1/10 of a cent,...

How to Upgrade Your Screen-Printing Art

Wearables

Keep your designs clean and crisp and printer-friendly.

"Liquid Gold" And The Psychology Of Color = More Profits

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When people ask what you do, here's a new answer: "I provide Liquid Gold." As...