Strategy

How to Build Out Your New Office

Advantages

Tips from Adam Felson, the director of a San Francisco-based project management firm th...

4 Profitable Trends For Personal Wellness Promos

Web Exclusive

Spring has officially sprung - it's time to pitch personal wellness. Your clients...

5 Profitable Markets For Repeat Orders

Wouldn't it be nice to sell once to...

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Q&A: Expert Tips for Sales Travel

We asked Josh Frey, founder of The Swag Co...

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Quiz: What Do You Know About Apparel Sustainability?

The June issue of Wearables is all about...

Taco Bell Debuts New Line Of Summery Branded Merchandise

Web Exclusive

“Hot sauce” is the collection’s definitive theme.

Clever Beverage Gifts

Advantages

Beverage gifts appeal to a wide swath of users, from distilleries and wineries to...

Travel Must-Haves

Advantages

These travel items from industry suppliers are perfect for both clients' promotional...

Top 5 Reasons to Add Direct-to-Garment Printing to Your Promotional Products Business

Web Exclusive

Whether you are an existing screen printer, embroidery shop or even a distributor who...

Fisher Space Pen Co. Launches 50th Anniversary Moon Landing Collector's Set, Anniversary Pens

Fisher Space Pen Co. is a supplier selling...

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I Earned My BASI: Patrick Buchberger

Patrick Buchberger is the owner of...

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Brady Tops List Ranking NFL Players’ Merch Sales

Apparently, winning a sixth Super Bowl...

Summer Sales Guide: Boost Your Revenue With Beach Towels

Looking to heat up your summer sales?...

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Fashion Forecast: 5 Trending Colors You Must Pitch This Year

Fashion moves fast. Make sure you know...

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Enter the Wearables Top Decorator Challenge

Are you eager for the opportunity to...

Video: Has Trump Been Good or Bad For the Promo Industry?

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In this edition of Counselor's weekly Facebook Live video "This Week in Promo,"...

How to Build Your Sales Confidence

Advantages

Here are actions you can take to help boost your success.

Engaging Writing Instruments

Advantages

ASI research reveals writing instruments' cost per impression is 1/10 of a cent,...

How to Upgrade Your Screen-Printing Art

Wearables

Keep your designs clean and crisp and printer-friendly.

"Liquid Gold" And The Psychology Of Color = More Profits

Web Exclusive

When people ask what you do, here's a new answer: "I provide Liquid Gold." As...

3 Creative Add-Ons To Increase Your Average Order Values

Web Exclusive

It's all in the details − true for both the promos you sell and your profits. You can...