Strategy

Taco Bell Debuts New Line Of Summery Branded Merchandise

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“Hot sauce” is the collection’s definitive theme.

Clever Beverage Gifts

Advantages

Beverage gifts appeal to a wide swath of users, from distilleries and wineries to...

Travel Must-Haves

These travel items from industry...

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Top 5 Reasons to Add Direct-to-Garment Printing to Your Promotional Products Business

Whether you are an existing screen...

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Fisher Space Pen Co. Launches 50th Anniversary Moon Landing Collector's Set, Anniversary Pens

Fisher Space Pen Co. is a supplier selling...

I Earned My BASI: Patrick Buchberger

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Patrick Buchberger is the owner of Proforma Premier of Duluth (asi/491842) in Duluth,...

Brady Tops List Ranking NFL Players’ Merch Sales

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Apparently, winning a sixth Super Bowl this February wasn't enough for Tom Brady. ...

Summer Sales Guide: Boost Your Revenue With Beach Towels

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Looking to heat up your summer sales? Meet your new best friend: beach towels. These...

Fashion Forecast: 5 Trending Colors You Must Pitch This Year

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Fashion moves fast. Make sure you know which colors are in high demand to give your...

Enter the Wearables Top Decorator Challenge

Are you eager for the opportunity to...

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Video: Has Trump Been Good or Bad For the Promo Industry?

In this edition of Counselor's weekly...

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How to Build Your Sales Confidence

Here are actions you can take to help boos...

Engaging Writing Instruments

ASI research reveals writing...

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How to Upgrade Your Screen-Printing Art

Keep your designs clean and crisp and prin...

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"Liquid Gold" And The Psychology Of Color = More Profits

When people ask what you do, here's a...

3 Creative Add-Ons To Increase Your Average Order Values

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It's all in the details − true for both the promos you sell and your profits. You can...

CPSC Recalls Toy Vehicles Due to Choking Hazard

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The U.S. Consumer Products Safety Commission (CPSC) has recalled nearly 500,000...

Trend Alert: Tie-Dye

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The chaotically colorful look of the 1960s counterculture is suddenly hip again.

How to Add Words to the Back of A Cap

Wearables

Add an extra touch of branding to a baseball cap by embroidering text down its vertical...

Uncommon T-Shirts

Advantages

Eight-in-ten consumers own a branded T-shirt, according to ASI. These walking...

4 Popular Promos You Can Upsell To Custom Projects

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Imagine if all the promos you sold yielded higher profits and performed better for...