Strategy

5 Features That Make Golf Apparel a Must-Sell

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Golf apparel isn't just for golfing anymore. Polos and layering pieces are packed...

Why Screen Printers Should Add DTG to Their Shops

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Now may be the perfect time to nudge your screen-printing shop toward digital...

Instagram Takeover: The T-Shirt Guys

What's a typical day in the shop for the...

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Brand Recycles Billboards Into Unique Bags

How many times have you described a tote...

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Commentary: The Hidden Fees of Payment Processing in Promo

Your firm may be able to save thousands of...

How to Increase Profits with 3-D Embroidery

Wearables

3-D embroidery can be a great way to increase the perceived value of your work.

The Foolproof Custom Promo Checklist

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Are you ready? We're about to take "complicated" out of custom promos. Arm yourself...

Make The Sale With Any Client: 5 Event Essentials For Under $5

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Your clients want promos for their event, but paused at the price tag and you missed...

Next Level Hosts Pop-Up Experience at SXSW

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Top 40 supplier Next Level Apparel (asi/73867) recently hosted a pop-up...

'Brexit' Propels Outpouring of Branded Merchandise

Proponents and opponents of the U.K.’s loo...

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ASI Hosts Panel Session With Geiger, Hit Executives

More than 100 employees listened to a disc...

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How to Sew On Stretchy Material

Performance fabric requires special skills...

Protective Apparel Guide: Who, What and How to Sell

The global protective clothing market is...

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8 Steps to Start a Successful Decorating Business

Every new business owner starts at the...

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Fundamental Travel Products

These on-the-go products make the...

The 2019 Top Apparel Trends Report

Web Exclusive

What's new and in style? Lauren Cocco, Vantage Apparel's Director of Merchandising,...

Five Merch Trends From the Masters

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Golf’s first major tournament of the year includes frenzied buying of branded merchandi...

How to Maintain a Personal Touch in the Digital Age

Advantages

Interviews with the brightest minds in business. This month: Paul G. Krasnow

6 Ways to Sell No-Risk Apparel From Overseas

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When importing promo apparel, it sometimes feels like choosing between quality and...

Boost Promotions Undergoes Rebrand

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Chris Faris, president & CEO of Boost Promotions (asi/142942) in Gloucester, MA, discus...

Game of Thrones Branded Merchandise Push Reaches Fever Pitch

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Everything from edibles to sneakers features among the popular promotional products.