Strategy

MiLB Teams Rebrand Names, Logos For Select Games to Celebrate Latino Communities

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The nicknames take inspiration from culture, and many of the logos are wonderfully imag...

Authorities Are Auctioning Off Fyre Festival Branded Merchandise

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Sales will help repay victims defrauded in connection with the festival that failed to ...

Ingenious Water Bottles

Promotional drinkware generates 1,400...

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The Beginner’s Guide to Golf Apparel

An estimated 90% of Fortune 500 CEOs...

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Video: A Look at High-End Joggers

Activewear represents a quarter of all...

I Earned My BASI: Amber Duncan

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Amber Duncan  is the business development specialist at Turnkey Merchandise...

Beto O’Rourke Launches Branded Merchandise Line To Support Presidential Run

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Other Democratic hopefuls are also hyping their candidacies with logoed promotional pro...

Case Study: BAMKO's 'Swag Drop' Sweepstakes for Chobani Scores Big

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Great engagement from audiences has the yogurt brand gearing up for a second campaign t...

How to Eliminate Thread Breaks

Wearables

Time is money, and money is time; that's why thread breaks are the bane of every...

5 Events Where Promotional Printing Is Essential

You're probably already selling promos...

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Everything You Need to Know to Sell Lighted Headwear

Looking for the next promotional bright...

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Expert Secrets: Getting the Attention of a Distracted Buyer

In this two-minute video, sales trainer...

Handy Gym & Duffel Bags

These bags take it to the next level...

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The Secrets of Sampling in the Promo Industry

There’s a surefire way to close a deal, an...

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New Branded T-shirt Collection Celebrates Tony the Tiger’s Changes Over the Decades

The limited-edition line launched for Nati...

When to Request a Sample

Wearables

Every sale is different. How do you know when you should request a sample? We’ve got yo...

Flashlight Sales Guide: Styles for Every Client

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All flashlights are not created equal. Technology has developed rapidly in recent...

Baseball Team Scores Marketing Win With ‘Dad Bod’ Contest

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The Madison Mallards want to print your “Dad Bod” on a branded “shirsey”.

S’well Enters into Exclusive Partnership with Links Unlimited

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This week, drinkware brand S'well announced that it has reached an agreement with...

SGIA to Create Digital Printing Color Standards

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The Specialty Graphic Imaging Association (SGIA) plans to create a set of color...

There’s One American Blockbuster Left & It’s Got Promotional Products

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Cups, hoodies, hats and tees are among the merch that offers a nostalgic appeal.