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Strategy

‘FitzMagic’ At Heart of Trademark, Personal Branding Controversy
‘FitzMagic’ At Heart of Trademark, Personal Branding Controversy
Web Exclusive

NFL Rookie Minkah Fitzpatrick has taken flak for filing a trademark application for “Fi...

Don’t Give Up On Customer-Gifting Programs
Don’t Give Up On Customer-Gifting Programs
Advantages

Customer gifting is in decline, but distributors can reverse the trend by painting the ...

Why Housewares Should Be Your Next Hot Seller

There's no place like home. End-users...


Why You Should Be Selling Calendars

Calendars may seem like a thing of the...


6 Strategies to Extend Holiday Business Year-Round

Yes, December gifts are an absolute must. ...

Q&A: A Plethora of Personalized Products
Q&A: A Plethora of Personalized Products
Advantages

Christopher Robbins, vice president of sales at Custom Color Solutions (asi/47905), spo...

Is This the Next Evolution of Apparel Customization?
Is This the Next Evolution of Apparel Customization?
Wearables

Brennan Mulligan, founder and CEO of Skyou Inc. (asi/87637), has been in the mass...

Why You Can Bet On Bags For Big Orders
Why You Can Bet On Bags For Big Orders
Web Exclusive

Look around: Promo tote bags are carried everywhere, from offices, gyms and...

Fisher Space Pen Celebrates 50 Years In Space
Fisher Space Pen Celebrates 50 Years In Space
Web Exclusive

Promo supplier Fisher Space Pen Co. (asi/54423) has released a limited edition pen and ...

2018 Supplier State of the Industry Report

No matter how many innovative products...


6 Wristbands That Will Make Your Business Stand Out

Wristbands are one of the most popular...


1,000 Episodes of The Joe Show!

Trivia time: What do Jerry Springer , ...

Versatile Jackets & Vests

ASI research shows that 45% of end-users...


FAQ: All The Answers You Need To Sell Canopies, Shelters & More

If you're not selling displays and...


Promotional Products Companies Affected by Hurricane Florence

Hurricane Florence has made landfall and...

Pro Wrestling Tees Sees Record Sales
Pro Wrestling Tees Sees Record Sales
Web Exclusive

When most people think professional wrestling, the first three letters that come to...

Choose the Right Promo Apparel for Clients
Choose the Right Promo Apparel for Clients
Wearables

Choose the right gear for the right group.

Promo Products Abound At Local Art Festival
Promo Products Abound At Local Art Festival
Web Exclusive

The swag helped with everything from brand-building to community outreach.

Apparel Guide: Kid-Friendly Styles For Full-Sized Sales
Apparel Guide: Kid-Friendly Styles For Full-Sized Sales
Web Exclusive

Don't let your hospitality clients miss out on a big opportunity; to find it, just...

Kitsch Is Culture: Imprinted Drinkware Exhibit A Window To Israeli History
Kitsch Is Culture: Imprinted Drinkware Exhibit A Window To Israeli History
Web Exclusive

“A Toast To Israel!” features decorated glassware from Israel’s early decades.

Top 5 Markets For Eco-Friendly Promos
Top 5 Markets For Eco-Friendly Promos
Web Exclusive

An increasing number of businesses in a variety of industries are making a serious...