Strategy

Putting Together The Fashion Shoot

Wearables

This year's Wearables fashion shoot focused on end-user archetypes. We created 10...

Instagram Testing Video Tagging Feature

Web Exclusive

Depending on how things go, it could be a boon for brands, marketers and social media i...

Students Flock To Promo Products At CollegeFest

The rain couldn't stop thousands of...

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Get Ready To Rock With Custom Paisley Bandannas

Become a superstar salesperson by...

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Essential Kitchen Products

Home is where the promotional product...

Q&A: Live Customization as a Brand Strategy

Advantages

Lucas Guariglia, president and director of sales at Rowboat Creative (asi/313715) in...

Stranger Things Merch Stars in ‘Halloween Horror Nights’ Swag

Web Exclusive

The new promotional products support Universal Studios’ special Halloween event. The co...

Case Study: Underground Distillery Offers Unique Gear

Web Exclusive

The company operates a well-stocked e-commerce site for its fans.

How To Create Retail-Quality Promos

Web Exclusive

Those of us in the industry know how impressive promotional products can be. However,...

Fashion Forecast: Fall Trends To Watch In 2018

Fashion moves fast. It seems like summer...

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NFL Kickoff Highlighted By Promos

Philadelphia continued its championship...

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Stormtech USA Fall Catalog 2018

Stormtech has evolved, and so have their...

Starbucks Releases Autumn-Inspired Merch

Starbucks and ban.do teamed up to collabor...

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ASI Awards Three Interns College Scholarships

ASI recently awarded $1,000 college...

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HBO Offers Game of Thrones ‘Back to School’ Swag

Fans pining for the return of the...

Practical Backpacks & Messenger Bags

Advantages

Go functional and technical or high-end and luxurious - the choices are endless. ...

Sell More Than Shelters: Increase Order Sizes With Add-on Accessories

Web Exclusive

You know E-Z UP ® is the industry leader for instant shelters, but did you know...

Expert Secrets: Your Opening Makes all the Difference

Web Exclusive

In this two-minute video, sales trainer and ASI Show speaker Julie Hansen offers her...

How to Sell to the Savvy Prospect

Advantages

The best reps ask savvy prospects about their business goals and give them more product...

5 Reasons Made-In-USA Apparel Increases Orders

Web Exclusive

Made-in-the-USA apparel can mean big orders for you if you know the benefits your...

Customization in the Promo Products Industry

Advantages

Consumers are demanding fully customized and personalized items. Can the promotional pr...